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Rick Rubin

 
Artist: Rick Rubin

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Jim Scott, Dave Sardy, Brendan O'Brien, Sylvia Massy, Kerry King, Jeff Hanneman, Steven Ett, Benmont Tench, Tom Araya, Tom Petty

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  • Born: March 10, 1963, Lido Beach, NY
  • Active: '80s, '90s, 2000s
  • Genres: Rock
  • Instrument: Producer

Biography

The co-founder of the legendary Def Jam label, producer Rick Rubin was among the key figures behind the commercial and artistic rise of hip-hop, lending his signature rap/metal style to many of the biggest records of the pre-gangsta era. Born Frederick Jay Rubin on Long Island, NY, in 1963, he was attending New York University when he and Russell Simmons founded Def Jam in 1984. Operating the company out of Rubin's dorm room, they bowed with the T La Rock and Jazzy Jay single "It's Yours," issued in association with Partytime/Streetwise. By 1985 Def Jam entered into a distribution deal with Columbia, and the label also produced its own rap movie, Krush Groove; however, even from the outset, Rubin's interests extended well beyond hip-hop, and he raised more than a few eyebrows producing Hell Awaits for the thrash band Slayer later that same year.

Rap broke worldwide in 1986 as a result of two landmark LPs, the Beastie Boys' Licensed to Ill and Run-D.M.C.'s Raising Hell, both of which Rubin produced. A year later, he also helmed Yo! Bum Rush the Show, the debut record from arguably the most pivotal act in hip-hop history, the renowned Public Enemy. That same year, he also scored a major hit with Electric, by British rockers the Cult. Rubin and Simmons' partnership soon ended in acrimony, however, with the former exiting Def Jam to found his own label, dubbed Def American. The company's early signings indulged Rubin's tastes, ranging from longtime favorites Slayer to shock comic Andrew Dice Clay to the controversial gangsta rappers the Geto Boys; he never drifted far from his roots, however, and after serving as executive producer on Public Enemy's seminal It Takes a Nation of Millions to Hold Us Back, he helmed LL Cool J's Walking With a Panther, and even directed the Run-D.M.C. movie Tougher Than Leather.

In 1991, Def American scored one of its biggest hits yet with Sir Mix-a-Lot's Mack Daddy, which launched the monster "Baby Got Back." That same year, Rubin also produced the Red Hot Chili Peppers' breakthrough effort, Blood Sugar Sex Magik. He returned in 1993 with Mick Jagger's Wandering Spirit, and on August 27 of that year officially dropped the "Def" prefix from the label's name, holding a traditional New Orleans funeral to retire the now-outdated term. In 1994, Rubin produced Johnny Cash's comeback effort, like the label itself titled simply American Recordings; he also helmed Tom Petty's Wildflowers, leading to increased concern that he had lost touch with the youth market. These worries were furthered by Rubin's next major project, Donovan's Sutras. Indeed, as the decade drew to a close, American's future appeared dim -- not only did longtime flagship artist Danzig exit the label's ranks, but more recent signings like the Jayhawks and Crown Heights failed to meet commercial expectations. ~ Jason Ankeny, All Music Guide
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Wikipedia: Rick Rubin
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Rick Rubin

Rubin in September 2006
Background information
Birth name Frederick Jay Rubin
Born March 10, 1963 (1963-03-10) (age 46)
Long Island, New York,
United States
Genres Rock, Hip Hop, metal, country
Occupations Record producer, Rapper, Singer
Years active 1982–present
Labels Def Jam/Columbia, American Recordings, Warner Bros., Epic
Associated acts Beastie Boys, Johnny Cash, The Cult, Red Hot Chili Peppers, Run-D.M.C., Metallica, Slayer, Slipknot, Linkin Park, ZZ Top, System Of A Down, Limp Bizkit, Jay-Z, The Mars Volta, Dixie Chicks, Weezer, The Avett Brothers

Frederick Jay "Rick" Rubin (born March 10, 1963) is an American record producer and, as of mid-2009, the co-head of Columbia Records.

One of the most prominent names in popular music, Rubin came to prominence in the 1980s as the original DJ of the Beastie Boys, and for co-founding Def Jam Records with Russell Simmons before establishing American Recordings. With the Beastie Boys and Run D.M.C., Rubin helped popularize a fusion of rap music and heavy metal, and he has worked extensively with hard rock and heavy metal groups, notably Danzig, Slayer, the Red Hot Chili Peppers and Metallica.

In the 1990s, he produced the "American Recordings" albums with Johnny Cash. MTV called him "the most important producer of the last 20 years."[1] In 2007, Rubin was listed among Time's 100 Most Influential People in the World.

Contents

Life and career

Def Jam years

Rubin was born in Lido Beach, New York and grew up in Long Island, New York, in a Jewish family. His father was a shoe wholesaler and his mother a housewife.[2] While a student at Long Beach High School he befriended the school's AV Director Steve Freeman who gave him a few lessons in guitar playing and songwriting and helped him create a punk band called "The Pricks". At school, Rubin was unpopular among the other musicians due to his complete lack of musical ability beyond a few rudimentary guitar chords. During his senior year Rubin founded Def Jam Records using the school's four track recorder. Moving on to New York University he played guitar in an art-punk band called "Hose", influenced by San Francisco's Flipper. In 1982, Hose became Def Jam release #1, a 45 rpm 7" vinyl single in a brown paper bag, and no label. The band played in and around the NYC punk scene, toured the Midwest and California, and played with seminal hardcore bands like the Meat Puppets, Hüsker Dü, the Circle Jerks and the Butthole Surfers. The band broke up in 1986 as Rubin's passion moved towards the NYC Hip Hop scene.

Having befriended Zulu Nation's DJ Jazzy Jay, Rubin began to learn about hip hop production. By 1983, the two men produced "It's Yours" for rapper T La Rock, and released it on their independent label, Def Jam Records. Producer Arthur Baker helped to distribute the record worldwide on Baker's Streetwise Records in 1984.

Jazzy Jay introduced Rubin to concert promoter/artist manager Russell Simmons in a club, and Rubin explained he needed help getting Def Jam off the ground. Simmons and Rubin edged out Jazzy Jay and the official Def Jam record label was founded while Rubin was still attending New York University in 1984. Their first record released was LL Cool J's "I Need a Beat". Rubin went on to find more hip-hop acts outside The Bronx, Brooklyn and Harlem including rappers from Queens, Staten Island and Long Island, which eventually led to Def Jam's signing of Public Enemy. "Rock Hard"/"Party's Gettin' Rough"/"Beastie Groove" EP by the Beastie Boys came out on the success of Rubin's production work with breakthrough act Run-D.M.C. His productions were characterized by occasionally fusing rap with heavy rock.

It was Rubin's idea to have Run-D.M.C. and Aerosmith collaborate on a cover of Aerosmith's "Walk This Way" in 1986, a production credited with both introducing rap-hard rock to mainstream ears and revitalizing Aerosmith. In 1986, he worked with Aerosmith again on demos for their forthcoming album, but their collaboration ended early and resulted in only rough studio jams.

In 1987 The Cult released their pivotal third album Electric. Produced by Rubin, the album remains one of The Cult's trademark and classic works. Rubin would later work with The Cult again for the single "The Witch".

Rubin is credited as "Music Supervisor" in the movie Less Than Zero and is the producer of its soundtrack.

Rubin portrayed a character based upon himself in the 1985 hip-hop motion picture Krush Groove, which was inspired by the early days of Russell Simmons' career as a music producer.

Def American years

In 1988, Simmons and Rubin went their separate ways, partly due to a power struggle that Rubin lost with Def Jam president Lyor Cohen. Simmons stayed in New York with Def Jam, and Rubin left for Los Angeles, California, where he created Def American Records. In Los Angeles, he signed a number of heavy rock acts, including Slayer, Danzig, Masters of Reality, and Wolfsbane, as well as alternative rock group The Jesus and Mary Chain and controversial stand up comedian Andrew Dice Clay. Rubin also produced the Red Hot Chili Peppers' breakthrough album Blood Sugar Sex Magik. He retained a close association with rap, signing the Geto Boys and continuing to work with Public Enemy, LL Cool J and Run-D.M.C. among others.

American Recordings years

Rubin originally had given his label the name "Def Jam". The word "jam" in urban culture is slang for a song or musical composition that is well-liked for its attractive rhythm and dance appeal. Nine years later, Rubin found that the word "def" had been accepted into the standardized dictionary; in 1993, Rubin held an actual funeral, complete with a casket and a grave, for the word "def".[2] Def American became American Recordings. In regard to this he stated:

When advertisers and the fashion world co-opted the image of hippies, a group of the original hippies in San Francisco literally buried the image of the hippie. When 'def' went from street lingo to mainstream, it defeated its purpose.

The first major project on the renamed label was Johnny Cash's American Recordings (1994), a record including six cover songs and new material written by others for Cash at Rubin's request. The album was a critical and commercial smash, and helped revive Cash's career following a fallow period. The formula was repeated for four more Cash albums: Unchained, Solitary Man, The Man Comes Around (the last album released before Cash's death), and A Hundred Highways. The Man Comes Around earned a 2003 Grammy for Best Male Country Vocal Performance ("Give My Love to Rose") and a nomination for Best Country Collaboration with Vocals ("Bridge Over Troubled Water" with Fiona Apple). Rubin introduced Cash to Nine Inch Nails' "Hurt", and the resulting cover version of it on The Man Comes Around would become the defining song of Cash's later years.

Rubin produced a number of records with other older artists, which were released on labels other than American. These included Mick Jagger's 1993 Wandering Spirit album, Tom Petty's 1994 Wildflowers, AC/DC's 1995 Ballbreaker, Donovan's 1996 Sutras, and Metallica's 2008 Death Magnetic. According to drummer Lars Ulrich, Rubin will likely be the producer for the next Metallica album, though there are no plans at present for its creation.[3]

In 2005, Rick Rubin executive-produced Shakira's two-album project Fijacion Oral Vol. 1 and Oral Fixation Vol. 2.

Columbia Years

In May, 2007, Rubin was named co-head of Columbia Records.

In 2007, Rubin won the Grammy Award for Producer of the Year, Non-Classical for his work with The Dixie Chicks, Justin Timberlake, Red Hot Chili Peppers, U2, Green Day, and Johnny Cash released in 2006.[4]

Production trademarks

Rubin's biggest trademark as a producer has been a "stripped-down" sound, that involves eliminating production elements such as string sections, backup vocals, and reverb, and instead having naked vocals and bare instrumentation. However, by the 2000s, Rubin's style had been known to include such elements, as noted in the Washington Post: "As the track reaches a crescendo and Diamond's portentous baritone soars over a swelling string arrangement, Rubin leans back, as though floored by the emotional power of the song".[5]

His previous style began with his very first production effort, LL Cool J's Radio, which consisted of little more than rapping and percussive beats (the liner notes credit for the album read "Reduced by Rick Rubin" rather than the usual "Produced by Rick Rubin"). He later gained a reputation for being able to restore the careers of veteran singers and bands, as somebody who could help them break out of the commercial rut they were currently in. He did this most notably with Johnny Cash, achieving this with Tom Petty and Neil Diamond (on 12 Songs) as well as on Metallica's Death Magnetic.

On the subject of his production methods; Dan Charnas, a music journalist who worked as vice president of A&R and marketing at Rubin's American Recordings label in the 1990s, said "He's fantastic with sound and arrangements, and he's tremendous with artists. They love him. He shows them how to make it better, and he gets more honest and exciting performances out of people than anyone."[5]

Rubin pioneered the fusion of rap and rock in his work with Run-D.M.C., the Beastie Boys, and Red Hot Chili Peppers. Later examples of his rap-rock fusion were Jay-Z's 2003 song "99 Problems" and Lil' Jon's 2004 song "Stop Fuckin Wit Me". The latter sampled Slayer's "Mandatory Suicide" and "Raining Blood", both originally produced by Rubin. He also co-produced Linkin Park's album Minutes to Midnight.

Another trademark has been having artists cover songs where the covering band's style is different from the original version of the song. Rubin produced Slayer's cover of Iron Butterfly's "In-A-Gadda-Da-Vida", and produced Rage Against the Machine's 2000 covers album, Renegades. He presented the song "Hurt" to Johnny Cash, originally recorded by Nine Inch Nails.

List of albums produced

References

External links


 
 
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