Describes an investor who, when faced with two investments with a similar expected return (but different risks), will prefer the one with the lower risk.
Investopedia Says:
A risk averse person dislikes risk.
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Safeguarding your portfolio involves a few simple steps. Risk And Diversification
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Risk aversion seems to come to us naturally. Find out what you can do to curb it. Neuroeconomics And The Science Of Investing Fear
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Despite their reputation, the debt securities known as "junk bonds" may actually reduce risk in your portfolio. High Yield, Or Just High Risk?
We'll show you how to reach your financial goals, one step at a time. The Successful Investment Journey




