The difference between rite and ritual are not easy to explain
and define as it seems that the rite is the archeotype for any
possible ritualization and the ritual is the concrete local
experience of the rite.
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'Rite' just means 'ritual'.
At midnight, they performed an unholy riteas I stood, amazed.
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It is the Nacirema ritual of brushing your teeth.
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One would use the word 'rite' in a sentence when referring to a religious or customary observance or if you were using ritual, that could be used as a routine like " in my ritual morning I took a shower