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Robin Tolmach Lakoff (born 1942) is a professor of linguistics at the University of California, Berkeley.
Lakoff's writings have become the basis for much research on the subject of women's language. In a 1973 article (later a 1975 book), she published ten basic assumptions about what she felt constituted a special women's language. Much of what Lakoff proposed agreed with theories originally proposed in the 1920s by Otto Jespersen in Growth and Structure of the English Language (1905, revised and republished several times).
Lakoff's work Language and Woman's Place introduces to the field of sociolinguistics many ideas about women's language that are now often commonplace (although, similarly, many of her findings are now regarded[by whom?] as, at the very least, outdated[citation needed]). She proposed (Language and Woman's Place) that women's speech can be distinguished from that of men in a number of ways, including:
Lakoff developed the "Politeness Principle", in which she devised three maxims that are usually followed in interaction. These are: Don't impose, give the receiver options, and make the receiver feel good. She stated that these are paramount in good interaction. By not adhering to these maxims, a speaker is said to be 'flouting the maxims'.
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