The steam powered rotary printing press was invented in 1843 by
Richard Hoe. Its innovation was the use of rollers instead of a
flat bed and it greatly increased the speed of printing.
(example: approx. copies per hour - manual flatbed press 500,
steam operated flatbed press 2,000, steam rotary press 20,000)
The increased quantity being printed reduced the unit cost and
this allowed the owners to reduce the price of newspapers while
continuing to make profits.