Sales forecasting is using business intelligence to develop a strategy for budgets. Business intelligence is the data used to get the sales forecast.

The global sales intelligence market size was estimated at USD 2.50 billion in 2020 and is anticipated to expand at a CAGR of 10.5% during the forecast period, 2021–2028. The growth of the market is attributed to the increasing use and acceptance of artificial intelligences.

Revenue intelligence is a method of selling that is based on data. Intelligent Revenue Growth (IRG) is a data-driven, AI-powered system that creates meaningful customer experiences across channels and goods using enriched, manufactured, and real-time data. Revenue Intelligence is a new way of doing business that is based on facts rather than opinions. The activity of gathering sales and product usage data across leads and prospects is referred to as revenue intelligence. The AI-driven process of gathering and evaluating sales data is known as revenue intelligence.

Many sales activities, such as gathering customer information to identify needs, processing sales, accepting product orders, and creating contracts, might be automated using AI. AI-enabled salespeople, according to McKinsey researchers, spend 40% less time on these duties. Scalable expansion, income generation, and personalization of client experiences are all possible with AI. Marketers that are familiar with AI are discovering that it is a highly effective tool. Artificial intelligence allows salespeople to better identify prospects who are more likely to buy from them.

Business Objects is a software product whereas Business Intelligence is a commonly used form of words to refer to the practice of interrogating business databases in order to obtain statistics and gain information about such things as sales activity and customer behaviour. Like Cognos, Business Objectsis one of several software products used by the business intelligence community.