The sales mix percentage is calculated by dividing the sales for each product in the mix by the total sales for all products. Further calculations can be figured out from the sales mix percentage.

SALES MIX VARIANCE= standard sales-revised std sales

Mixed of sales

all actual sales & cost stranded & the sales %

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.