salience

1. The quality or condition of being salient.
2. A pronounced feature or part; a highlight.

The importance of a political issue, or issue dimension. The theory of spatial competition allows for the possibility that there are several relevant dimensions. Since these dimensions may not be of equal importance, the concept of salience is used to reflect the relative weights voters place on each dimension. William Riker noted that politicians can use rhetoric to manipulate the relative salience of different issues to achieve particular outcomes. For instance, he argued that Abraham Lincoln won the 1860 election partly by emphasizing the slavery issue.

— Stephen Fisher

The noun has one meaning:

Meaning #1: the state of being salient
  Synonyms: saliency, strikingness

Look up salience or saliency in Wiktionary, the free dictionary.

Salience or saliency may refer to:

• Salience (neuroscience), the state or quality of an item that stands out relative to neighboring items
• Salience (semiotics), relative importance or prominence of a piece of a sign
• Salience (communication)
• Salience, a term used in CLIPS (an expert systems programming language)

See also

• Salient

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