frequency is simply the rate at which something is happening, ie
the frequency of Christmas is once a year, the frequency of having
breakfast is once a day etc. If frequency is expressed in Hertz,
it's how many times something happens during a second.
Sampling is, well, sampling. Usually means testing and measuring
something changeable. If you're running a bath and occasionally
stick your fingers in to check the temperature, then that's
sampling,
Sampling frequency simply describes at which rate you're making
whatever test or measurement it is you're talking about.