They cannot be avoided. Goedel knew it and if we look hard enough self reference pervades every part of our lives.

References can be noted at the end of the page or in the index bibliography if the reference material is published as a book or some journal /magazine - other wise you cannot give self reference to your own article.

An autoreference is a reference made in any particular work to the work itself - another word for a self-reference.

Self-reference Criteria In 1966, James Lee used the term to characterise our unconscious reference to our own cultural values. This can be very misleading when assessing countries/markets. There is the danger that the global marketer may assume that the foreign culture may respond as his own. He suggested a 4-step approach to eliminate our self-reference criteria: * Define the problem or goal in terms of your own culture, traits, habits and norms. * Define the problems in terms of the foreign culture, traits, habits and norms. * Isolate and examine your Self Reference Criteria. * Redefine the situation without your Self Reference Criteria and solve for the foreign situation.

Peter Suber has written:

'Updates and supplements' -- subject(s): Open access publishing

'Self-Reference' -- subject(s): self-reference, paradox, reflexivity, circularity