Content is essential; presentation an afterthought. Content is unchanging, change being intrinsic to presentation. Content endures, while presentation(s) may come and go.
Presentation assures visibility, recognition, attention; content may be, on its own, unappealing to the eye. Presentation helps the content communicate-get across to the reader-what it has to say; content, without presentation, may fail to do so. Presentation is aware of its audience(s) and publication(s), and may modify its visual approach(es) accordingly; content is largely ignorant of these contexts (excepting perhaps writing style).