SLAM Magazine was created in 1994. It is a basketball magazine known for its coverage of basketball culture, players, and events.

The main theme of SLAM Magazine is basketball culture, covering everything from NBA stars to high school and college players, streetball, sneakers, and hip-hop. It aims to capture the essence of basketball as a lifestyle and a form of self-expression.

Trophy and bragging rights

They get paid from the companies who sponsor the slam dunk competition like for example: Sprite gives money to the NBA for putting their name up on signs then the NBA gives the players a percent.

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