slogan

(slō'gən)
n.

1. A phrase expressing the aims or nature of an enterprise, organization, or candidate; a motto.
2. A phrase used repeatedly, as in advertising or promotion: "all the slogans and shibboleths coined out of the ideals of the peoples for the uses of imperialism" (Margaret Sanger).
3. A battle cry of a Scottish clan.

[Alteration of Scots slogorne, battle cry, from Gaelic sluagh-ghairm : sluagh, host; see slew¹ + gairm, shout.]

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was originally a Gaelic word for a warcry, but the dominant meaning now is the less specific one 'a watchword or motto' (make poverty history, business as usual) or 'a short catchy phrase used in advertising'.

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Phrase or sentence used repeatedly in the advertising of a product or service that, through its repetition alone, eventually comes to identify the product or service. Essentially, slogans serve one of two basic functions: either to communicate an idea that manufacturers want associated with the product or service, such as "The Science of Sound" by Technics stereo equipment, or to retain continuity within an advertising campaign. A famous example of the latter is "Ask the man who owns one," associated with the Packard automobile of the 1930s. This particular slogan has been remembered throughout the years, long past the life of the product, and is often used in other contexts.

IN BRIEF: A word or phrase used to get attention or to advertise a product.

The slogan press on has solved and always will solve the problems of the human race. — Calvin Coolidge (1872-1933)

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For a list of words related to slogan, see:

• Advertising - slogan: short, memorable advertising phrase
• Rhetoric and Figures of Speech - slogan: catchword

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See words rhyming with "slogan."

  See crossword solutions for the clue Slogan.

Dansk (Danish)
n. - slogan, slagord

Nederlands (Dutch)
slogan, leus, slagzin, motto

Français (French)
n. - slogan

Deutsch (German)
n. - Slogan, Spruch

Ελληνική (Greek)
n. - σύνθημα, σλόγκαν, διαφημιστικό κλισέ

Italiano (Italian)
slogan

Português (Portuguese)
n. - slogan (m), lema (m), divisa (f)

Русский (Russian)
лозунг, призыв, девиз, рекламная формула, боевой клич

Español (Spanish)
n. - slogan, consigna, lema

Svenska (Swedish)
n. - slogan, slagord, paroll, skotskt krigstjut

中文（简体）(Chinese (Simplified))
口号, 标语

中文（繁體）(Chinese (Traditional))
n. - 口號, 標語

한국어 (Korean)
n. - 표어, (상품의) 선전 문구

日本語 (Japanese)
n. - スローガン, 標語, 宣伝文句

العربيه (Arabic)
‏(الاسم) صرخه ألحرب, نداء ألحرب‏

עברית (Hebrew)
n. - ‮סיסמה‬

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