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Small office/home office

 

(Small Office/Home Office) Refers to the small business or business-at-home user. This market segment demands as much or more than the large corporation. The small business entrepreneur generally wants the latest, greatest and fastest equipment, and this market has always benefited from high technology, allowing it to compete on a level playing ground with the bigger companies. See SMB.

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Small office and home office market segment. Estimated at 40 million people and growing at the rate of 10% annually, the SOHO market consists of free-lancers, self-employed consultants, salespeople, telecommuters, and small businesses with four or fewer employees. Marketers of office supplies, computer systems, furniture, communications equipment, and small business services reach the SOHO market through direct mail catalogs and the Internet. Some business-to-business catalogs suppress residential addresses from SOHO mailing lists, believing that home office segments cannot generate enough purchase volume to be profitable. Others mail catalogs to home office segments in order to boost retail store traffic.

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Small office/home office

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Small office/home office, or SOHO, refers to the category of business or cottage industry that involves from 1 to 10 workers. SOHO can also stand for single office/home office.

Before the 19th century, and the spread of the industrial revolution around the globe, nearly all offices were small offices and/or home offices, with only a few exceptions. Most businesses were small, and the paperwork that accompanied them was limited. The industrial revolution aggregated workers in factories, to mass produce goods. In most circumstances, the so-called "white collar" counterpart — office work — was aggregated as well in large buildings, usually in cities or densely populated suburban areas.

Home office

Beginning in the mid-1980s, the advent of the personal computer and fax machine, plus breakthroughs in telecommunications, created opportunities for office workers to decentralize. Decentralization was also perceived as benefiting employers in terms of lower overheads and potentially greater productivity.

Many consultants and the members of such professions as lawyers, real estate agents, and surveyors in small and medium-size towns operate from home offices.[citation needed]

Several ranges of products, such as the armoire desk and all-in-one printer, are designed specifically for the SOHO market. A number of books and magazines have been published and marketed specifically at this type of office. These range from general advice texts to specific guidebooks on such challenges as setting up a small PBX for the office telephones.

Technology has also created a demand for larger businesses to employ individuals who work from home. Sometimes these people remain as an independent businessperson, and sometimes they become employees of a larger company.

In popular literature, the home office has not been the topic of as many works as the "normal" modern office. Brian Basset, the author of the newspaper comic strip Adam@home, has sometimes described its more humorous aspects.

The small office home office has undergone a transformation since its advent as the internet has enabled anyone working from a home office to compete globally. Technology has made this possible through email, the World-Wide Web, e-commerce, videoconferencing, remote desktop software, webinar systems, and telephone connections by VOIP.

See also

Further reading

  • Basset, Brian (1997). Bless This Home Office ...With tax credits: An Adam Compilation. Kansas City: Andrews McMeel Publishing.  [a comical view]
  • Johnson, Karen K. (ed.), ed (1998). Ortho's All About Home Offices. DesMoines, Iowa: Ortho Publishing Group.  [mostly the home handyman's view]
  • Manroe, Candace Ord (1997). The Home Office: Setting Up, Furnishing and Decorating Your Own Work Space. Michael Friedman Publishing Group Inc..  [mostly a decorating view of things]
  • Zimmerman, Neal (2002). Home Workspace Idea Book. Taunton Press.  [small office and home office design of all types and sizes]

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