SMART / SMARTER is a mnemonic used in project management at the project objective setting stage. It is a way of evaluating the objectives or goals for an individual project. The term is also in common usage in performance management, whereby goals and targets set for employees must fulfill the criteria.
The first use of the term is unknown, but Peter Drucker, in his 1954 seminal work, "The Practice of Management" outlined a system that was very similar to SMART objectives while discussing objective-based management.
In recent years the terms 'SMART' (see below) and, less commonly, 'DUMB' (doable, understandable, manageable & beneficial) [1] have been used beyond the original contexts of management by objectives (MBO) and project management.
Terms behind the letters
There is no clear consensus about precisely what the five keywords mean, or even what they are in any given situation. Typically accepted values are:
| Letter | Major Term | Minor Terms |
|---|---|---|
| S | Specific | Significant[2], Stretching, Simple |
| M | Measurable | Meaningful[2], Motivational[2], Manageable |
| A | Attainable[3] | Appropriate, Achievable, Agreed[4][5], Assignable [6], Actionable, Action-oriented[2], Ambitious[7] |
| R | Relevant | Realistic[6], Results/Results-focused/Results-oriented[3], Resourced[8], Rewarding[2] |
| T | Time-bound | Time framed, Timed, Time-based, Timeboxed, Timely[3][5], Time-Specific, Timetabled, Trackable, Tangible |
| E | Evaluate | Excitable |
| R | Reevaluate | Rewarded, Reassess, Revisit |
Choosing certain combinations of these labels can cause duplication; such as selecting Attainable and Realistic; or can cause significant overlapping as in combining Measurable and Results; Appropriate and Relevant etc. Agreed is often used in management situations where buy-in from stakeholders is desirable (eg appraisal situations).
References
- ^ [|Roger Bauer]. "SMART Goals are out DUMB Goals are in". /www.evancarmichael.com. Evan Carol Michael. http://www.evancarmichael.com/Marketing/1160/SMART-Goals-are-out-DUMB-Goals-are-in.html. Retrieved 17 September 2009.
- ^ a b c d e Project Smart SMART Goals
- ^ a b c ACRL - Writing Measurable Objectives
- ^ Ten Steps to SMART objectives.cdr
- ^ a b SMART Objectives
- ^ a b IT Project Management 4th Edition - Thompson Course Tech. - Kathy Schwalbe
- ^ Wiktionary
- ^ Favell, I. (2004) – The Competency Toolkit. Fenman, Ely, Cambs.
See also
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