This article is about McDonald's products served in the United States. For international products, see McDonald's products (international).
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| Type | Public (NYSE: MCD) |
|---|---|
| Founded | May 15, 1940 in San Bernardino, California; McDonald's Corporation, 1955 in Des Plaines, Illinois |
| Founder(s) | Dick and Mac McDonald McDonald's restaurant concept; Ray Kroc, McDonald's Corporation founder. |
| Headquarters | Oak Brook, Illinois, USA |
| Number of locations | 31,000+ worldwide[1] |
| Area served | Worldwide |
| Key people | James A. Skinner (Chairman) & (CEO) |
| Industry | Restaurants |
| Products | Fast Food (hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast) |
| Revenue | ▲ US$ 22.79 billion (2007)[2] |
| Operating income | ▼ US$ 3.879 billion (2007)[2] |
| Net income | ▼ US$ 2.359 billion (2007)[2] |
| Total assets | ▲ US$ 29.391 billion (2007) |
| Total equity | ▼ US$ 15.279 billion (2007) |
| Employees | 400,000 (2008)[2] |
| Website | McDonalds.com |
McDonald's original restaurant in San Bernardino, California served only hamburgers, milkshakes, and french fries. While still based on hamburgers, today's menu includes numerous other items that have been added through the years. Below are listed the basic items sold by the company.
Contents |
About McDonald's menu
The range of foods offered depends on the time of day. Lunch items such as hamburgers and fries are generally not served during breakfast time, from store open (or about 4:00am in 24-hour stores) to 10:30am on weekdays or 11:00am on weekends. In some 24-hour McDonald's restaurants (such as airports and service plazas), some lunch items are already available cooked to order (as in a buffet). Most breakfast items are not served at any time except breakfast, but there are some exceptions; hotcakes, Cinnamon Melts (replaced cinnamon rolls), and bacon are always available upon request at most McDonald's restaurants. Food prices vary by region and country [3]. This food list is taken from the official McDonald’s website.
Burgers
All beef patties are grilled, with seasonings, consisting primarily of salt and black pepper.
- Big Mac: Along with the Quarter Pounder with cheese, this is one of the two McDonald's signature menu items. Introduced in 1968 as a response to the flagship burger at Big Boy restaurants. Two 1.6-ounce (45 g) (approx. uncooked weight) ground beef patties, special Big Mac sauce (similar to Thousand Island dressing), re-hydrated onions, two pickle slices, shredded lettuce, and cheese, on a toasted bun, with an additional middle bun (called a "club layer") separating both beef patties.
- Quarter Pounder: Along with the Big Mac, this is one of the two McDonald's signature menu items. 4-ounce (113 g) (approx. uncooked weight) ground beef patty with ketchup, mustard, slivered onions, two pickle slices (many countries don't include pickles), and two slices of cheese. In some markets unfamiliar with Imperial measurements (such as France), it is known as a Royale with Cheese, or variants thereof, such as McRoyale[citation needed]. Also available as the Double Quarter Pounder with Cheese, which includes another patty of the same proportions and a slice of cheese, or as a quad sandwich in parts of Australia.
- Hamburger and cheeseburger: a 1.6-ounce (45 g) ground beef patty, with 0.125 ounces (3.5 g) ketchup, mustard, a single dill pickle, re-hydrated onions, on a toasted bun. This is also known as a Junior Burger, in some areas. At one time early in McDonald’s history, the pickle was removed from the sandwich [4]. Also sold as a double or triple, adding an extra pickle slice for each beef patty added. The double cheeseburger was originally offered as a promotional item, and was added to the regular menu in the late 1980s. A new sandwich called the McDouble made its debut in 2009, similar to a Double Cheeseburger, but with just one slice of cheese.[5] A triple burger and a bacon double cheeseburger are optional items and are not always available in all restaurants or markets. A green chili double cheeseburger with chili peppers is offered in New Mexico.
- The Big N' Tasty is a 4-ounce (113 g) beef patty with ketchup, mayonnaise with a grill flavoring, diced onions, two pickles, leaf lettuce, and a tomato slice, on a toasted bun. Devised to resemble Burger King's Whopper sandwich.[6] It is also known as the Big Xtra in most of Canada and in Germany; the McXtra in Québec, Canada; the Big Tasty (without the 'N') in Brazil, Bulgaria, France, The Netherlands, Poland, Sweden, the United Kingdom; the Quarter Pounder Deluxe in South Africa; and the McNifica (a play on Spanish magnifica, 'wonderful') in Mexico and Latin America. However in many Latin American countries the McNifica and Big n Tasty are two different burgers where the McNifica does not have the special grill mayonnaise.
- Angus Third Pounders - There are three sandwiches: the Angus Deluxe (American cheese, sliced red onions and sliced red tomatoes, iceberg lettuce, pickles, mustard, and mayonnaise); Angus Mushroom and Swiss (sautéed mushrooms, Swiss cheese and mayonnaise); and Angus Bacon and Cheese (bacon, American cheese, sliced red onions, mustard, ketchup and pickles). An Angus Chipotle BBQ Bacon sandwich was later added to the lineup. In Ontario it is the called the Angus Deluxe, with or without bacon, cheese, or both. Cheddar cheese is used on the Angus Deluxe in Canada instead of American cheese. The Associated Press announced on July 1, 2009 that the Angus burgers will be sold in all U.S. locations within a few months. [7]
- In most European markets, a wrap called the Greek Mac is sold. It consists of two burger patties wrapped in a pita with yogurt sauce, tomato slices, iceberg lettuce and onions. The sandwich is offered in Belgium, Bulgaria, the Czech Republic, Cyprus, Poland, Portugal, Russia, Serbia (seasonal), Spain, and selected outlets in the United Kingdom.
Chicken, fish and pork
- McChicken - A mildly spicy chicken sandwich, made from 100% white meat chicken, mayonnaise, and shredded lettuce, on a toasted bun. It was introduced in 1980, then later removed, but then later reintroduced. In some markets it is not spicy, and in others a cajun spiced version is also offered. It still remains one of the biggest sellers, just behind the Big Mac.
- Premium chicken sandwiches - The Classic is a rebranding of the Crispy Chicken and Chicken McGrill sandwiches, with mayonnaise, leaf lettuce, and a tomato slice. The Ranch BLT contains ranch sauce instead of mayonnaise and includes bacon. The Club is similar to the Classic with added bacon and a piece of Swiss cheese. In Latinoamerica, there are the Classic, the Club but instead BLT, a Honey-mustard sandwich. All are served on a honey-wheat roll, with either a grilled or crispy chicken breast.
- Southern Style Chicken Sandwich - A southern style chicken breast, on a steamed bun, dressed with butter and two pickles. Nearly identical to a Chick-fil-A chicken sandwich[citation needed]
- Snack Wrap - McDonald's version of a wrap made with white meat chicken breast (crispy or grilled), lettuce, shredded Cheddar cheese and Monterey Jack cheese, and a sauce (Spicy Buffalo, Ranch, Honey Mustard, Chipotle barbecue, or Salsa Roja, the breakfast sauce on the McSkillet), wrapped in a soft flour tortilla. Officially launched on July 1, 2006. Chipotle BBQ is the most recent flavor. Available in the United States, United Kingdom, Canada,Australia and Brazil.[8][9][10] There is also a Snack Wrap Mac which features the fixings of the Big Mac, but without the bun and wrapped in a tortilla shell. [11]
- Chicken Fajita - Chicken, cheese, red and green bell peppers, and diced onions in a flour tortilla. Comes with Picante sauce packets on request, which are available in mild and spicy. Available in only a few markets.
- Chicken McNuggets - Introduced in 1983, these are small chicken chunks served with dipping sauces of Barbecue, Sweet n' Sour, Honey, and Hot Mustard. Available in 3, 4, 6, 10 (originally 9), or 20 pieces. Up until 2003, they were a combination of white and dark meat, now they are made with only white meat.
- Chicken Selects - McDonald's version of chicken strips. They were introduced in 2002 for a limited time and offered again as a permanent part of the menu in 2003. They are sold in 3, 5, or 10 pieces sizes and include choices of spicy buffalo, creamy ranch, Honey Mustard, and Chipotle barbecue dipping sauces; sauce selections in the UK are smokey barbecue, sour cream and sweet chili sauce.[12] Sold in the United States, Canada, Israel and the UK. Available in Australia under the name Chicken McDippers.[13]
- Filet-O-Fish - A whitefish fillet with tartar sauce and a half slice of cheese, on a steamed bun. It was introduced in Cincinnati in 1963 when it was discovered that many Roman Catholics chose to eat at Frisch's Big Boy on Fridays and during Lent, as it offered a fish sandwich so they could go without meat.[14]
- McRib - A sandwich featuring boneless pork smothered in barbecue sauce, diced onions, and pickles. First seen in test-market stores near interstate highways around Milwaukee and Madison, Wisconsin in the late 1970s (along with early tests of personal-sized pizza) the McRib was more widely released in 1981, but later pulled from menu. Now released annually in the US as a limited time promotion. Since 2005, the McRib has reappeared in late October and stays on the menu for one month. This limited time marketing stategy was parodied on The Simpsons, with the "Krusty Burger Ribwich". The McRib was recently released in Canada as a promotional sandwich from March 18 through April 8, 2008. The McRib is presently on some European menus, e.g. Germany. [15]
- Mighty Wings - Deep fried spicy chicken wings, large and meaty. McDonald's began selling these in the mid/late 90's and stopped selling them in the early 00's.
Other products
- McDonald's first introduced salads to its menu in 1985. Since that time, they have restructured their salad lines several times. In the U.S., the newest salad offerings are part of the McDonald's Premium line. First introduced in 2004, the Premium Salads all are a mixture of iceberg lettuce and a special lettuce assortment (romaine, etc.), with cherry tomatoes and different toppings to differentiate them; additionally all salads can be topped with warm grilled or crispy chicken. All of its salads are part of McDonald's move towards creating a healthier image.
- The Happy Meal. McDonald's created the concept of a children's meal when it introduced the first Happy Meal in 1979. The meal includes an entrée, a side order, beverage and a toy. The toy is usually a product tie-in with a movie or popular television show.
- In the U.S., the entrée is a choice of hamburger, cheeseburger, or a four or six piece order of Chicken McNuggets; the sides are a choice of fries or sliced apple with caramel dip. Milk, chocolate milk, boxed apple juice, and the traditional soda are choices for drinks.
- In the UK, the entrée is a choice of hamburger, cheeseburger, four Chicken McNuggets, or four fish fingers; the sides are a choice of fries, carrot sticks or sliced apples and grapes. Milk, Tropicana orange juice, apple and blackcurrant Robinsons Fruit Shoot, milkshakes, water and the traditional soda are the choices for drinks.
- Deli Choices is a line of deli-style sandwiches that are sold internationally. It is targeted at health-conscious customers and is available in Australia, Austria, Canada, Germany, New Zealand and Britain, and is testing in the United States. It is similar to the McHero sandwich, sold in parts of the United States.
- McDonald's sells French fries as its primary side order. Until 1967, French fries were never frozen, but were cut on-site from potatoes and immediately fried. In international locations, they sell potato wedges, a type of French fry that is thick cut and wedge shaped and fried onion pieces that are similar to onion rings.
- Many McDonald's locations in Wal-Mart stores offer freshly-popped popcorn and soft pretzels in addition to the normal menu.
- McLobster - Some McDonalds restaurants in New England and the Canadian Maritimes offer lobster rolls as a seasonal menu item, called the McLobster.
- McCrab - In response to the McLobster, McDonalds along the southern coast of the Delmarva peninsula (comprising parts of Delaware, Maryland and Virginia) developed the McCrab sandwich, a McDonalds version of the Chesapeake crabcake.
- Poutine - In Quebec, a Canadian province, McDonalds also offers Poutine which consists of French fries and cheese curds, covered with gravy. [16]
Breakfast
(Originally, McDonald's did not serve breakfast. The breakfast foods were introduced to McDonald's in 1977.)
- McDonald's primary breakfast offerings are breakfast sandwiches.
- McMuffins are McDonald's signature breakfast sandwich, first sold when the chain began breakfast in the 1970s as the Egg McMuffin, it consists of a poached egg, ham, and American cheese on a toasted English muffin. Sausage or bacon can also be ordered. Also, the new chicken biscuit breakfast sandwich is available.
- McDonald's offers a line of breakfast sandwiches that are sold on several different carriers. Bagels, biscuits, and a special type of maple flavored pancake called McGriddles. All can all be ordered with sausage, ham or steak, with an optional choice of cheese and/or egg. Regional meat offerings include fried chicken and bacon.
- The Mcdonald's Hamdesal is a new breakfast sandwich, which consist of a slice of ham on pandesal, which can be ordered plain, with eggs or with cheese. this sandwich is currently available in the Philippines.[17]
- There are two styles of breakfast burritos available. The Sausage Burrito is made with a flour tortilla, sausage, shredded cheese, eggs, onions and peppers. The new McSkillet wrap adds potatoes and salsa. Chicken and steak variants of the McSkillet exists in limited areas[18] Outside the US, the breakfast burrito may be called a breakfast wrap.
- Additional breakfast items include Hotcakes; several breakfast platters with eggs, hash browns and meats or breads; a type of cinnamon roll called a Cinnamon Melt; and Danish. Biscuits and gravy are available in parts of the southern US.
- Waffles with the maple syrup already baked in (similar to the McGriddle pancakes) were introduced in some markets in 1999 but were not added to the menu globally.[citation needed]
- Hawaiʻi McDonald's offers local breakfast items such as Spam, Portuguese sausage and fresh cut pineapple.
Beverages
(Varies regionally):
- McDonald's primary soft drink supplier is the Coca-Cola Company, except in restaurants which fall under an overall contract with PepsiCo. For example: the Mall of America and the University of Maryland, College Park Student Union. In the US and Canada, Cadbury-Schweppes supplies Dr Pepper.
- S&D Coffee, Gavina and Kraft supply McDonald's Premium Roast Coffee for McDonald's US restaurants besides the New England area. Green Mountain Coffee Roasters supplies Newman's Own branded coffee for McDonald's New England area restaurants.
- Hot and iced tea (supplied by S&D Coffee in the US), hot chocolate, various juices and other regional beverages are available in various markets.
- The McCafe is an umbrella term for lattes, espresso, iced coffee, hot chocolate, mocha, and other coffee drinks that are sold in several markets worldwide.
- Milkshakes are available in all of McDonald's US and global markets. Permanent flavors are vanilla, strawberry, and chocolate; regional or seasonal flavors include Caramel, Coffee, Cherry, Eggnog (LTO shake for Christmas), Banana, Pumpkin (during Halloween), Strawberry Banana, Mango Raspberry, Honeycomb, Arctic Orange (sherbet), Shamrock Shake (a green, peppermint LTO shake for St. Patrick's Day), Chocolate Mint, and Rolo (available only in Canada and the UK. This flavoured milkshake was also available in the Republic of Ireland during the summer of 2007 for a limited time only). In June 1975, 13 months before the celebration of the United States Bicentennial, McDonalds introduced a blueberry-flavored shake in order to advertise "Red, White, and Blueberry Shakes" for independence day celebrations, and lasting through August of that year. The run was repeated in summer 1976, but not since.
- Beer of different brands (varies locally) is available at McDonald's in France, Germany, Spain and Italy.
- Irn-Bru is available in all Scottish McDonald's locations.
- McDonalds also offers 1% milk, 1% chocolate milk, and apple juice, most often as replacements for fountain drinks in Happy Meals..
Desserts
- A Soft serve ice cream product is available in several forms, including sundaes, cones (either regular or chocolate-dipped), and as the primary ingredient in the McFlurry. As with many other formulations of soft serve, cellulose gum is utilized as an extender and thickener.[19]
- The McFlurry is a vanilla ice cream dessert that has pieces of candy, fruit or cookies mixed into it. The mixing blade for the dessert is actually a specially designed spoon with a hollow handle that attaches to the mixer spindle. The blade is used once then given to the customer to use to eat the product. Available in most of its markets. [20]
- McDonaldland Cookies: McDonaldland cookies are traditionally available and are similar to animal crackers.
- Freshly Baked cookies: "Freshly" baked cookies manufactured by Nestlé are available in some markets.
- Pies: McDonald's pies are actually turnovers and come in a choice of apple, cherry and other seasonal or limited-time-only flavors such as pumpkin pie and haupia pie in Hawaii. In Canada, in the 1970s, blueberry was standard, as was the Great Fruit Pie. During some seasonal promotions, cherry and strawberry are an available pie flavor in Canada.
- The Fruit and Yogurt Parfait - a mix of frozen strawberries and blueberries and vanilla yogurt, sold with a package of granola topping.
- Smoothies are available in some locations, mango and strawberry flavors.
Discontinued menu items
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- Hulaburger: A Ray Kroc invention, it featured a slice of pineapple instead of meat. Originally intended for Roman Catholics who were not allowed to eat meat on Fridays during lent. It was test-marketed in 1963.[21]
- McFeast: A hamburger with a slice of ham and cheese, in certain markets in the late 1970s.
- McDLT: The McDLT (McDonald's Lettuce and Tomato) was sold in a novel form of packaging.[22] The meat and bottom half of the bun were prepared separately from the lettuce, tomato, American cheese, pickles, sauces, and top half of the bun. Both were then packaged into a specially designed two-sided container. The consumer was then expected to finalize preparation of the sandwich by combining the hot and cool sides just prior to eating.
- Beefsteak Sandwich - test-marketed in New York and other East Coast markets in 1980 and as far west as Chicago were part of a McDonald's "Dinner Menu", offered only after 4:00 p.m. The Beefsteak Sandwich was essentially an elongated hamburger of a different quality served on a short French roll, similar to a sub or hero roll. Packets of steak sauce (A1 sauce in Chicago) were available for the sandwich.
- In 1993 McDonalds tested a bigger burger called the Mickey D in about 100 restaurants in the Midwest. Weighing in at 5.3 ounces, it was the largest burger on the menu, topping the Quarter Pounder and Big Mac, which weigh 3.2 ounces each. The Mickey D sold in test markets for $2.29. It had a one-third-pound beef patty on a crusty roll, cheddar cheese, diced tomatoes, red onions and a special spicy sauce. Testing of the Mickey D began in early January 1993. It expanded nationwide during the summer of 1993 and was discontinued that fall.
- Onion Nuggets - introduced at the same time as the Beefsteak Sandwich as the side item for the Dinner Menu. Onion Nuggets were chopped onions shaped into small solid pieces, dipped in batter and deep-fried.
- McLean Deluxe - A lower-calorie Quarter Pounder-type sandwich (introduced in 1991). This item was otherwise identical to the Big & Tasty and the McDLT.
- Triple Ripple - A mixed cone with strawberry, vanilla, and chocolate, topped with a plastic top.[4]
- Arch Deluxe - An attempt to produce a "luxury" hamburger, promoted by a high-profile advertising campaign (introduced in 1996). It featured a quarter pound beef patty on a potato roll, with leaf lettuce, tomato, red onion, cheese, and a honey mustard-type sauce; peppered bacon was also offered for an extra charge.
- Torta - In 2000, the company released their own version of tortas, a Mexican sandwich, in southern California on a trial basis.
- McStuffin - a pocket sandwich available with various fillings.
- Chicken McGrill - Same as the Crispy Chicken, but with a marinated, grilled chicken breast. Also replaced with a premium chicken sandwich in July 2005, but is still available in Canada.
- McGrilled Chicken Classic - A sandwich featuring a grilled chicken breast portion that was produced before being replaced by the Grilled Chicken Deluxe/Chicken McGrill.
- McWraps - Chicken Caesar, Chicken and Garden Salad wraps served toasted in a thick herb flat bread.
- Fried Roast Beef Sandwich - Inspired by a franchisee's version of an Arby's sandwich, the sandwich failed due to the costs of getting roast beef slicers, no matter how many sandwiches they could sell, it would never turn a profit.[4]
- Philly Cheesesteak - Slices of steak and Swiss cheese with onions. Served until August 2007, at Australian and American McDonald’s. This sandwich is still available in Canada, made with Cheese spread instead of Swiss, and with green bell pepper.
- Pizza / McPizza - McDonald's has also attempted pizza at various times, with an apple-pie-like McPizza and more conventional McDonald's Pizza. A line of personal sized pizzas were first seen in the late 1970s in test-market stores near interstate highways around Milwaukee and Madison. In British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Newfoundland & Labrador, and Nova Scotia (c. 1992-1997), the pizza originally began as a family sized pizza that was brought out to the table by an employee and placed on a raised rack in the centre of the table. Later it was scaled down to a personal sized pizza. However, variations have found their way into some international markets such as India (the pie-like "Pizza McPuff"). McDonald's also test marketed a 14-inch, round, traditional-style pizza in Evansville and nearby Owensboro, Kentucky from 1989 to 1991.[23]
- Hot Dogs - In his 1977 autobiography CEO Ray Kroc prohibited the company from selling hot dogs, regardless of potential demand, as he regarded them as unhygienic; however, hot dogs were introduced in the late 1990s at some midwestern located stores (at the option of the franchise-holder) as a summer item. UK Stores sold Hot Dogs during the late nineties on the McChoice menu (later PoundSaver). Also, at least one American restaurant offered Oscar Mayer hot dogs at some time, and McDonald's locations at Toronto Metro Zoo and SkyDome in Toronto offered hot dogs until 1999. In Tokyo locations hot dogs were available in 2001, and have been reintroduced for 2009, dubbed the "McHot Dog."
- Bratwurst - For a few years during the 1990s, Johnsonville brand brats were sold in some US markets for a limited time each fall.
- Corn dogs - For a brief time in 2001, Columbus, OH, area McDonald's offered a multi-pack of mini corn dogs without sticks.
- Grilled Chicken Flatbread Sandwich - Grilled chicken strips, lettuce, tomato, grilled onions, pepper jack cheese, and a creamy herb sauce served wrapped in a heated flatbread. Served briefly in June 2002, and brought back in December 2002-January 2003. * Chicken Platter - A grilled chicken burger served with lettuce and tomato on the HotCakes tray.
- Big 33 or McJordan Special - A quarter pound burger with bacon and special barbecue sauce named after basketball players Larry Bird and Michael Jordan, respectively.
- Triple-Double Burger - A burger featuring 3 beef patties and 2 slices of cheese, served on the same 6 inch (15.2 cm) sesame seed roll as the McRib. This was sold under the names of local sports stars in at least three markets in the 1990s:
- The Jason Kidd Burger - Downtown Phoenix, Arizona franchises had an LTO burger named after NBA player Jason Kidd, while he played for the Phoenix Suns.
- Boselli Burger - Jacksonville, Florida franchises also featured the Triple-Double Burger in 1998, named after Jacksonville Jaguars tackle Tony Boselli. [24]
- The Michael Dean Perry burger, for the then Cleveland Browns star.
- The Hockey Hero burger, in Canada.
- The Rory Sparrow burger was sold in the Sacramento area. It was named after the Sacramento Kings star.
- Beef Wennington - A burger solely offered in the Chicago area in the late 1990s, named after former Chicago Bulls player Bill Wennington. It featured a single patty topped with cheese, onions, barbecue sauce and a slice of Canadian bacon.[25]
- Dinner Menu - After testing pasta in the South in 1989, McDonald's began testing a pasta-based menu at 40 units across Rochester, N.Y. in September 1991, including lasagna, fettuccine alfredo, and spaghetti with meatballs.[26] In early 1990s a New Dinner Menu was tested for 6–12 months at two locations in New York and Tennessee. It consisted of the above mentioned pizza but also included lasagna, spaghetti, fettuccine alfredo, and roasted chicken as entrees. The side dishes included mashed potatoes and gravy and a vegetable medley.[citation needed] For the dessert it included a brownie a la mode.[citation needed]
- Chicken Fajitas - The Chicken Fajitas consisted of a small soft tortilla, a grilled vegetable medley, and grilled chicken. The fajita was in the traditional thin wrapping paper and given that way.
- Salad Shakers- A salad of lettuce, croutons and other vegetable in a tall dome shaped plastic container.
- Daily Double- Similar to the Double Cheeseburger, however the toppings were different. The Daily Double was made with lettuce, tomato, silvered onions, and mayonnaise. It also had only one slice of cheese, rather than the two slices that are on the Double Cheeseburger.
References
- ^ McDonald's publication. "Corporate FAQ". McDonald's Corporation. http://www.mcdonalds.ca/en/aboutus/faq.aspx. Retrieved on 2007-11-24.
- ^ a b c d Joe Bramhall. "McDonald's Corporation". Hoovers. http://www.hoovers.com/mcdonald's/--ID__10974--/free-co-factsheet.xhtml. Retrieved on 2009-03-25.
- ^ "McDonald's menu with prices in USD". http://www.drivethrumenu.com/mcdonalds/. Retrieved on August 13 2006.
- ^ a b c John Love. Behind the Arches.
- ^ "McDonald's Dollar Menu". McDonald's. http://cep.mcdonalds.com/dollar/. Retrieved on 2009-01-30.
- ^ AP Newswire (1997-07-02). "McDonald's hoping new burger a Whopper stopper". The Augusta Chronicle. http://chronicle.augusta.com/stories/070297/fea_whopper.html. Retrieved on 2007-10-23.
- ^ "McDonald's to launch line of Angus burgers". Associated Press. 2009-07-01. http://finance.yahoo.com/news/McDonalds-to-launch-line-of-apf-3309306367.html?x=0&.v=3. Retrieved on 2009-07-02.
- ^ snack wrap citation, will edit later
- ^ second snack wrap citation, will clean up later
- ^ Mcdonalds Australia reveals new Chicken Menu
- ^ "Promotions". http://www.macpride.net/promotions.aspx. Retrieved on 2009-06-29.
- ^ McDonald's USA. "McDonald's USA - USA Core Menu Items by Ingredients". Corporate website. Accessed June 20, 2007.
- ^ Adamy, Janet. "McDonald's Chicken Snack a Hit" AZCentral.com January 30, 2007. Accessed June 20, 2007.
- ^ Clark, Paul (February 20, 2007). "No fish story: Sandwich saved his McDonald's". USA Today. http://www.usatoday.com/money/industries/food/2007-02-20-fish2-usat_x.htm?csp=34. Retrieved on 2009-04-17.
- ^ Can McDonald's Shape Up? - TIME
- ^ Ross, Spence. The McGill Tribune. A connoisseur's guide to downtown poutine. Retrieved on 08-12-28
- ^ McDonaldsPH.com, http://www.mcdonaldsph.com/, retrieved on 2008-05-30
- ^ http://www.mcgeorgia.com/32464/
- ^ "McDonald's USA - USA Core Menu Items by Ingredients". McDonald's Corporation. http://nutrition.mcdonalds.com/nutritionexchange/nutrition_ingredients.html#6. Retrieved on 2009-05-29.
- ^ "McFlurry USPTO trademark information". United States Patent and Trademark Office. 1997-12-19. http://tess2.uspto.gov/bin/showfield?f=doc&state=4ab0lv.2.1. Retrieved on 2006-09-01.
- ^ McGrath, Jame. "5 Failed McDonald's Menu Items". Howstuffworks.com. How Stuff Works. http://money.howstuffworks.com/5-failed-mcdonalds-menu-items1.htm. Retrieved on 2009-07-02.
- ^ US patent 4653685
- ^ Nation's Restaurant News, July 31, 1989
- ^ "Advertising war games have definitely begun". http://www.jacksonville.com/tu-online/stories/081698/jag_1c8danie.html. Retrieved on May 28 2008.
- ^ Elliott Harris. "Beefing up his role - Bulls' Wennington latest burger celebrity". Chicago Sun-Times. March 8, 1998. Sports, 14.
- ^ "McDonald's developing separate dinner menu, puts pizza test on hold". Nation's Restaurant News. Findarticles.com. 1991-10-07. http://findarticles.com/p/articles/mi_m3190/is_n39_v25/ai_11358816. Retrieved on 2009-02-29.
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