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Snap, Crackle and Pop! are the cartoon mascots of Kellogg's breakfast cereal Rice Krispies (Rice Bubbles in Australia).
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History
The three elf[1] characters were originally designed by illustrator Vernon Grant and made their debut in 1933. The names of the elves are derived from a Rice Krispies radio ad. The ad said "Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now is your chance." Inspired by this ad, Grant drew three elves and named them Snap, Crackle, and Pop. He brought the characters to Kellogg's, who bought them on the spot. In the United States and Canada, opinion varies concerning Crackle's occupation, but Snap is always portrayed as a baker and Pop as a marching band leader.
Snap is the oldest of the group. He solves the problems his two brothers create and wears a chef's hat.
Crackle is the good-hearted, fun middle child.He's the leader of the group and the smartest of the trio. He gets stuck keeping order between his brothers’ personalities and wears a red-and-white-striped stocking cap.
Pop is the clumsy younger child. He plays jokes, doesn’t take things seriously and wears a band leader's hat.
There was a fourth elf character who was named Pow who was supposed to represent the explosive nutritional value of Rice Krispies but who was later discontinued.[2]
The elves' large ears and noses have been reduced and softened over the years. With the introduction of television, the Snap! Crackle! Pop! campaign, with animated characters, initially targeted such children's shows as The Howdy Doody Show. The voices of the original elves were provided by Daws Butler, Paul Winchell, and Don Messick. More recent voices have included Chris Evans, Keith Chegwin, Chad Doreck, Eddie Deezen, and Thom Adcox-Hernandez. As of 2009, the three elves are voiced by Andy Hirsch (Snap), Danny Cooksey (Crackle), and Mark Ballou (Pop).
Other countries
- Belgium - Pif! Paf! Pof!
- Canadian French - Cric! Crac! Croc!
- Denmark - Pif! Paf! Puf!
- Finland - Poks! Riks! Raks!
- Germany - Knisper! Knasper! Knusper!
- Holland - Pif! Paf! Pof!
- Italy - Pif! Paf! Pof!
- Mexico - Pim! Pum! Pam!
- Norway - Piff! Paff! Puff!
- South Africa - Knap! Knaetter! Knak!
- Sweden - Piff! Paff! Puff!
- Switzerland - Piff! Paff! Poff!
- United Kingdom - The mascots were portrayed for a while as cows instead of gnomes.
Other uses of the term
In kinematics, the term "snap" is sometimes used to refer to the fourth derivative of position relative to time; "crackle" and "pop" have - facetiously - been suggested as names for the fifth and sixth derivatives.
References
- ^ http://kelloggs.mediaroom.com/file.php/119/BIO+Snap!+Crackle!+Pop!.pdf
- ^ Mental Floss Magazine (2008) "A Second Helping of Cereal Facts" — Mental Floss
External links
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