Snap, Crackle and Pop
Snap, Crackle and Pop! are the cartoon mascots of
Kellogg's breakfast cereal Rice Krispies (Rice Bubbles in Australia).
History
The three elf characters were originally designed by illustrator Vernon Grant and made their debut in 1933. The names of the elves are derived from a Rice Krispies radio ad. The ad said "Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now is your chance." Inspired by this ad, Grant drew three elves and named them Snap, Crackle, and Pop. He brought the characters to Kellogg's, who bought them on the spot. In the United States and Canada, opinion varies concerning Crackle's occupation, but Snap is always portrayed as a baker and Pop as a soldier.
Snap!™ is the oldest and the leader of the group. He solves the problems his two brothers create and wears a baker’s hat.
Crackle!™ is the good-hearted, fun middle child. He gets stuck keeping order between his brothers’ personalities and wears a red-and-white-striped stocking cap.
Pop!™ is the mischievous, clumsy younger child. He plays jokes, doesn’t take things seriously and wears a military hat. He is portrated by Brendan O'Reed.
The Elves' large ears and noses have been softened and downsized over the years. With the introduction of television, the Snap!
Crackle! Pop! campaign, with animated characters, initially targeted such children's
shows as The Howdy Doody Show. The voices of the original elves were provided by the late
Daws Butler, Paul Winchell and Don Messick, and in more recent days by Chris Evans and
Keith Chegwin, as well as Chad Doreck,
Eddie Deezen and Thom Adcox-Hernandez.
For more illustrations by Vernon Grant see Mr. Mixie Dough.
Other uses of the term
Snap, Crackle, and Pop are often used to refer to the 4th, 5th, and 6th derivatives of displacement.
External links
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