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Social communication is a field of study that primarily explores the ways information can be perceived, transmitted and understood, and the impact those ways will have on a society. Thus, the study of Social Communication is more politically and socially involved than the study of Communication.
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In Catholicism
The term Social Communication or Social Communications, apart from its more general use, has become the preferred term within documents of the Roman Catholic Church for reference to Media or Mass Media. It has the advantage, as a term, of wider connotation - all communication is social but not all communication is 'mass'. In effect, though, the two terms are used synonymously. The term was first adopted by Vatican Council II in its decree Inter Mirifica, promulgated by His Holiness Pope Paul VI on December 4, 1963.
The late Pope John Paul II vigorously promoted responsibility and positive goals in Social Communication not only in person but through messages given on World Social Communication Day and through supporting the Pontifical Council for Social Communication.
In scholastics
Several Communication-related graduation courses in Portuguese or Brazilian universities, for instance, are either named Social Communication or Media Studies (or, even better, Comunicação Social). These graduation courses involve the study of broadcasting, Journalism, Telecommunication, Advertising, television, radio and Public relations, among others. Furthermore, these courses encourage the study of subjects of other areas- such as Art and Mathematics.
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External links
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