The key difference between socialization and brainwashing is the intent and degree of freedom involved. Socialization is the process of adapting individuals to society's norms and values, whereas brainwashing involves manipulation and control with the aim of altering beliefs and behaviors. In an organization, socialization can be used ethically by providing guidance, support, and resources to help new members integrate into the culture and achieve success without coercive tactics. This can foster a positive work environment and enhance organizational performance.