Trademarks are tools used by organizations, companies or legal
entities to market their particular company or product. They can be
in the form of an icon, symbol, logo, word, phrase, photo, sound or
color. It markets a familiarity, of product and company, to
customers. For a trademark to be legal, used only by the particular
entity, it must be registered with the government trademark office.
In some locations, however, a trademark may be established through
it's use within the marketplace.