Perception of trustworthiness an individual imparts to other people. Factors that influence source credibility are expertise and reputation for honesty.
source credibility
| Marketing Dictionary: source credibility |
| 5min Related Video: source credibility |
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 | Kelman's source characteristics |
| Health Insurance Company Business Plan (Services) (business plan) |
| Benzino (Rap Artist, '90s, 2000s) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
Related answers
- What is credible sources?
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- What makes a source credible or not credible?
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Mentioned in
- Kelman's source characteristics
- Health Insurance Company Business Plan (Services) (business plan)
- Benzino (Rap Artist, '90s, 2000s)
- Ray Benzino (Rap Artist, '90s, 2000s)
