Advertising:
1. Planning the location, floor plan (including sets and props), and/or actions to be executed for a commercial being filmed in a studio or on location.
2. Presentation or show performed for filming or in front of an audience.
3. Arrangement of audiovisual equipment and screens in the various locations in which a program will be presented, such as a slide presentation of a new line of clothing to be shown to buyers throughout the country.
Direct marketing: preparation of equipment and materials for a process or a machine run.
Printing: coating the nonprinting areas of a plate with a substance resistant to the etching solution. See also resist.