Starburst (originally known as Opal Fruits) is the brand name of a chewy, cuboid-shaped, fruit-flavored soft taffy candy manufactured by Mars, Incorporated. Starburst also exist as jellybeans (known as Joosters), lollipops, gummies, hard candy, candy canes, and lip gloss (the latter in a partnership with Lip Smackers).
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History
Starburst were introduced by Mars in 1960[1] as Opal Fruits. The four original flavors were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1976[1] as Starburst. Though Starburst originally came in the same flavors as Opal Fruits and the first variant, "Sunshine Flavors," later renamed "Tropical Opal Fruits", was released. In Europe, lemon and lime were combined to become "lemon and lime" and to make room for a blackcurrant flavor. The brand Opal Fruits was phased out in the UK, followed by Ireland in 1998 in order to standardize the product in a globalized marketplace, though some lament the loss of brand identity, leaving many people in the UK still referring to Starburst as Opal Fruits despite the name change. In 2008 the supermarket chain Asda revived the original Opal Fruits in the UK for a period of 12 weeks from 10th May 2008 [2].
The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: Limited Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, and Berries & Creme. Among the additional flavors are kiwi, banana, plum, passion fruit, raspberry, strawberry-banana, mango, melon, tropical punch, green apple, blue raspberry, watermelon, mixed berries & cream, peaches & cream, orange cream, and strawberry & cream. Europe also has the "Sour" assortment, which includes apple, cherry, pineapple and raspberry, as well as Strawberry Mix.
Lime Starbursts made a comeback in 2007 as a limited-edition 'retro' flavor in packages of the 'Baja' version, while the range in the UK was further extended with a version named Starburst Choozers. These lozenge shaped chews have a liquid fruit juice center, and come packaged with the tag line "The chews that ooze". Each packet contains three flavours; orange & mango, raspberry & orange and pineapple & orange.
Starburst engaged in a marketing tie-in for the movie Pirates of the Caribbean: Dead Man's Chest by replacing Kiwi Banana and Tropical Punch with Royal Berry Bunch.
The current slogan for Starburst in the U.S. is "Share Something Juicy" and in the UK and Australia it is "Get your juices going!"
Products
- Original Fruit Chews (cherry, lemon, strawberry, orange)
- Starburst - Strawberry Mix
- Baja California Fruit Chews (limon, aztec punch, baja dragon fruit, strawberry watermelon)
- Tropical Fruit Chews (strawberry banana, royal berry punch, mango melon, pina colada)
- Sour Starburst (sour strawberry, sour green apple, sour tangerine, sour blue raspberry)
- Berries & Crème Fruit chews (mixed berry & creme, strawberry & creme, blueberry & creme, raspberry & creme)
- Fave Reds - (Cherry, Strawberry, Fruit Punch, Watermelon)
- Joosters Jelly Beans
- Starburst Gummibursts (Liquid Filled Gummies)
- Sour and Sweet (Sweet blue raspberry and strawberry/sour green apple and watermelon)
- Limited Edition Retro Fruit Chews (disco berry, psychedeli-melon, optimus lime, mango-rena)
Icy Bursts in flavors such as Strawbrrrrry, Kiwi Snowberry, Blue Raspberry Freeze, and Polar Citrus
- Choozers- gooey centred chews (orange and mango, raspberry and orange, pineapple and orange)
- Soda Slammers- fruit and soda flavored candies shaped like soda bottles (rare to find in some places)
- Sucks - Lollipops (pineapple, strawberry, passionfruit, very very berry, BlueBerry, orange, watermelon, grape)
- Starburst Twisted Chews (Blueberry & Banana, Strawberry & Lime, Cherry & Lemon)
Dietary restrictions
Starbursts in the USA are not vegetarian as they contain gelatin. However, in the UK, they are as they instead contain hydrogenated vegetable fat.
See also
References
- ^ a b Starburst.com: About
- ^ Mercer, Charles (2008-05-01). "Opal Fruits return to British playgrounds". The Daily Telegraph. http://www.telegraph.co.uk/news/1917207/Opal-Fruits-return-to-British-playgrounds.html. Retrieved on 2008-05-02.
External links
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