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companies enter into strategic alliance

Q: Why do companies enter into strategic alliance?

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companies enter into strategic alliance

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Strategic Content Alliance was created in 2006.

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Strategic Content Alliance ended in 2011.

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A strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. ... A company may enter into a strategic alliance to expand into a new market, improve its product line, or develop an edge over a competitor.

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One can find more information to form a strategic alliance in history. For example, during the two World Wars, many strategic alliances formed between countries.

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