| Super Bowl XLIV | |
|---|---|
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| Date | February 7, 2010 |
| Stadium | Dolphin Stadium |
| City | Miami Gardens, Florida |
| TV in the United States | |
| Network | CBS |
| Announcers | Jim Nantz and Phil Simms (projected) |
| < XLIII • Super Bowl • XLV > | |
Super Bowl XLIV will be the 44th annual edition of the Super Bowl in American Professional Football, and the 40th annual championship game of the modern-era National Football League (NFL), after its 1970 merger with the American Football League (AFL, 1960-1969). The game will be played at Dolphin Stadium in Miami Gardens, Florida. Prior to this event, the stadium will be known as "Land Shark Stadium" until January 2010, at which time the name reverts to Dolphin Stadium, barring a new naming rights deal. This marks the tenth time a Super Bowl will have played in the South Florida area: five times the game has been held at Dolphin Stadium; the other five were played at the Orange Bowl. The game will be played on February 7, 2010[1]. The game will be televised in the United States on CBS, which will celebrate coverage of its 50th NFL season (1956–93; 1998–present). It will also broadcast the most recent Super Bowl held in South Florida (XLI).
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Host selection process
The league initially voted on March 23, 2005 that New York City host the game, contingent on the completion of the proposed West Side Stadium being built for the New York Jets by 2008. After New York state government officials declined to approve $300 million for the stadium, the NFL decided to reopen the bidding for the game's site.[2] The league reconsidered the other, unsuccessful candidates for Super Bowl XLIII: Atlanta, Houston, and Miami. On October 6, 2008, the league selected South Florida as the host city.
With Tampa as the host of Super Bowl XLIII, Super Bowl XLIV will mark the third time that consecutive Super Bowls have been played in the same state. Super Bowls II and III were both played at the Orange Bowl. Super Bowls XXI and XXII were both played in California: XXI at Pasadena's Rose Bowl Stadium and XXII at San Diego's Qualcomm Stadium.
Miami will become the first city to host two Super Bowls designated as a National Special Security Event (NSSE). In the wake of the September 11, 2001 terrorist attacks, every Super Bowl since Super Bowl XXXVI has been designated as an NSSE. Super Bowl XLI was Miami Gardens' first Super Bowl designated as an NSSE.
Pro Bowl changes
This will be the first time the Pro Bowl will be held during the off-week between the conference championships and the Super Bowl. It was announced in December 2008, that instead of the traditional Pro Bowl the week after the Super Bowl, it will instead be held at the new time in Miami, the first time it will not be played at Aloha Stadium since 1979. The players that will be going to the Super Bowl will not play in the Pro Bowl; the league gives conference champions an extra week to rest and prepare for the Super Bowl. The NFL has indicated this may not be a permanent transition, but is merely something they have been wanting to try out, and has discussed a rotating location for the Pro Bowl.
The move also means that the game, which would have been played February 14 before the change, will not compete against the 2010 NBA All-Star Game, the second full day of competition in the 2010 Winter Olympics, and the 52nd running of the Daytona 500.
Television advertising
Perennial Super Bowl advertisers Anheuser-Busch InBev, CareerBuilder, and Pepsi-Cola have already stated their commitment to advertise in Super Bowl XLIV. [2]
As of September 10, 2009, Frito-Lay's Doritos brand will have three viewer-created advertisements scheduled. If all three top the USA Today Super Bowl Ad Meter rankings, the commercial's creators will win a total of US $5 million ($1 million for first, $600,000 for second and $400,000 for third, plus a $1 million bonus for each of the three finalists). The previous year, Joe and David Herbert's "Free Doritos" ad topped the survey and won $1 million.[3]
Internet domain registrar GoDaddy, which created a racy ad the year after the Super Bowl XXXVIII halftime show controversy, will buy time in the Super Bowl for the sixth consecutive year.[3]
Halftime Show
The NFL formally announced on November 26, 2009, during the game between the Oakland Raiders and Dallas Cowboys, that British rock band The Who would headline the halftime show.[4] The show will be produced by White Cherry Entertainment.
References
External links
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