If you have been thinking about buying a new SUV, then you have
probably wondered whether or not it is a good idea to check out SUV
reviews. When done right, SUV reviews can give you a glimpse at
another person’s experience with a particular SUV. If it is a bad
experience, then you can avoid buying that particular SUV. On the
other hand, you may have realized that many reviews are actually
written by affiliates. These are people who get a commission for
every SUV they help sell. Their review is nothing more than a
thinly veiled sales pitch. So how can you get around this problem?
Let’s take a look at a few strategies.
1. Negative Reviews
Although this can only take you so far, negative reviews can be
a great way to get an honest glimpse at SUVs. It is unlikely that a
salesperson or affiliate would write a negative review of the
product he is trying to sell, so there is a higher degree of
probability that these SUV reviews are legitimate. If a particular
SUV has hundreds and hundreds of bad reviews, and another SUV only
has a few bad reviews; then you can probably make a determination
of which SUV is better.
2. Approach the Owners
To get an honest review, you also might approach an owner of the
SUV model you are thinking about buying, whenever you see one in a
parking lot or outside a store. The owner will hopefully be able to
give you some good feedback about what he likes and doesn’t like
about the vehicle. Even in these instances, you will likely receive
more enthusiastic reports than is actually warranted. There is a
psychological concept known as Post-purchase rationalization.
Humans typically purchase items based on emotional decisions, and
then rationalize those purchases after the fact so that they can
feel like they made a great decision. This is something you should
be aware of while deciding upon your SUV.
If you carefully scrutinize the claims that many SUV reviews
make, you’ll be able to sort the facts from the hype. Soon you’ll
be able to choose the SUV you want.