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testimonial

 
Dictionary: tes·ti·mo·ni·al   (tĕs'tə-mō'nē-əl) pronunciation
n.
  1. A statement in support of a particular truth, fact, or claim.
  2. A written affirmation of another's character or worth; a personal recommendation.
  3. Something given in appreciation of a person's service or achievement; a tribute.
adj.
Relating to or constituting a testimony or testimonial: testimonial statements; a testimonial dinner.

[Middle English, from Old French, of evidence, from Late Latin testimōniālis, of evidence, from Latin testimōnium, testimony. See testimony.]


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Business Dictionary: Testimonial
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Statement of worth or value by a respected source. Testimonials are often used to certify the value of a particular product in its advertising. Testimonials provide credibility.

Thesaurus: testimonial
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noun

  1. That which confirms: attestation, authentication, confirmation, corroboration, demonstration, evidence, proof, substantiation, testament, testimony, validation, verification, warrant. See true/false.
  2. A statement attesting to personal qualifications, character, and dependability: character, recommendation, reference. See support/oppose.
  3. A formal token of appreciation and admiration for a person's high achievements: salute, salvo, tribute. See praise/blame.

Word Tutor: testimonial
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pronunciation

IN BRIEF: A formal token of regard, often presented in public.

pronunciation Credit . . . is the only enduring testimonial to man's confidence in man. — James Blish

Wikipedia: Testimonial
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For the use of a term testimonial in sport (especially football) see testimonial match.

In promotion and of advertising, a testimonial or endorsement consists of a written or spoken statement, sometimes from a person figure, sometimes from a private citizen, extolling the virtue of some product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas "endorsement" usually applies to pitches by celebrities. See also Testify, Testimony, for historical context and etymology. Testimonials can be part of communal marketing.

Pope Leo XIII endorses "Vin Mariani", a patent medicine containing cocaine.

Measuring the use of celebrities in marketing programs

Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating their awareness, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior.

For example, Omnicom agency Davie Brown Entertainment has created an independent index for brand marketers and advertising agencies that determines a celebrity’s ability to influence brand affinity and consumer purchase intent. According to the Wall Street Journal, the so-called "Davie-Brown Index" will "enable advertisers and ad-agency personnel to determine if a particular public figure will motivate consumers who see them in an ad to purchase the product advertised."

Celebrity endorsements have proven very successful in China where, due to increasing consumerism, it is considered a status symbol to purchase an endorsed product. On August 1, 2007 laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements. A spokesperson stated: "A celebrity appearing in drug advertising is more likely to mislead consumers, therefore, the state must consider controlling medical advertisements and strengthen the management of national celebrities appearing in medical advertisements." China had already banned its own athletes from taking part in any advertising and public relations work in the year 2006.


Translations: Testimonial
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Dansk (Danish)
n. - skriftligt bevis, vidnesbyrd, attest, afskedskamp (sport)
adj. - æres-, afskeds-

Nederlands (Dutch)
getuigschrift, huldeblijk

Français (French)
n. - lettre de recommandation (arch), témoignage, (GB, Sport) jubilé
adj. - relatif à un témoignage, qui constitue un témoignage

Deutsch (German)
n. - Zeugnis, Geschenk (als Ausdruck der Wertschätzung)
adj. - Anerkennungs...

Ελληνική (Greek)
n. - πιστοποιητικό, βεβαίωση, δώρο ευγνωμοσύνης

Italiano (Italian)
attestato, omaggio, espressione di rispetto

Português (Portuguese)
n. - certificado (m), atestado (m)

Русский (Russian)
свидетельство, рекомендация, удостоверение

Español (Spanish)
n. - testimonio, recomendación, certificado, tributo, homenaje
adj. - testimonial, que sirve de testimonio de agradecimiento, de admiración

Svenska (Swedish)
n. - skriftligt bevis, betyg, intyg, vitsord

中文(简体)(Chinese (Simplified))
证明书, 推荐书, 证明的

中文(繁體)(Chinese (Traditional))
n. - 證明書, 推薦書
adj. - 證明的

한국어 (Korean)
n. - 증명서, 추천장, 상장
adj. - 증명의, 감사의

日本語 (Japanese)
n. - 証拠, 証明書, 賞状, 推薦状, 記念品
adj. - 証明の, 感謝の

العربيه (Arabic)
‏(الاسم) شهادة, بينه, دليل‏

עברית (Hebrew)
n. - ‮מכתב-המלצה, תעודת-הוקרה, שי-פרידה, מתנת-הוקרה‬
adj. - ‮של פרידה או הוקרה‬


 
 
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