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The Price Is Right is a U.S. television game show that is currently owned by the FremantleMedia subsidiary of the RTL Group. It was created by Bob Stewart for Goodson-Todman Productions in the United States in 1956, and was significantly revamped by them in 1972. Goodson-Todman, which later became Mark Goodson Productions, sold the rights to the show to what is now FremantleMedia in 1996. The Price Is Right tests contestants' knowledge of the prices of various products.
Original version
The original version, which first aired on NBC and later ABC television networks in the United States from 1956 until 1965, hosted by Bill Cullen, involved four contestants bidding on expensive products, trying to obtain a bid closest to the product's actual retail price without going over that price. After a set round of bids, the player whose bid was closest to the correct value of the prize (without going over) would win it. At the show's end, the player who had won the most (by dollar value) was declared the winner and returned to play again on the next episode. This version of The Price Is Right ended in 1965.
Revised version
The revamped version returned to the air in 1972 as "The New Price Is Right" (the "new" addendum was later removed) and is still in production in the United States. From September 4, 1972 to June 15, 2007, the show was hosted by Bob Barker. On October 15, 2007, Drew Carey debuted as the new host.
In this new iteration, four contestants place one bid on an initial product; the player who bids closest to the product's actual retail price without going over then gets to play one of several mini-games (dubbed Pricing Games in most countries) for an additional and more substantial prize or prizes. One contestant, through various elimination formats, could find themselves winning a large showcase of prizes at the show's conclusion by predicting the total price of a "showcase". Originally thirty minutes long, the show was expanded to its current hour-long format on November 3, 1975. At this time, a new feature, the Showcase Showdown, was introduced. The three pricing game contestants from each half of the show were asked to spin a large wheel displaying various amounts from five cents up to one dollar. The contestant in each of two Showdowns who came closest to one dollar in not more than two spins, without going over, was brought back to compete in the Showcase at the end of the show.
The 1972 American version was hosted by Bob Barker from September 1972 to June 2007; his last new episode aired on June 15, 2007. After a season-long search for a new host, Drew Carey took the helm of the show, with production resuming in August 2007 and Carey's first episode airing on October 15. It is believed to be the second longest-running game show on television, trailing only the Spanish-language variety show Sábado Gigante [1]; it is also the longest running five-days-a-week game show in the world. The Price Is Right is one of only two game show franchises to be seen nationally in either first-run network or syndication airings in the US in every decade from the 1950s onward; the other is To Tell the Truth, another show created by Bob Stewart for Goodson-Todman Productions. On September 21, 2009, CBS aired two episodes of the Carey version of TPIR, the second one being the previous days show, until October 2, 2009 when Let's Make A Deal was ready. Time of the second show depended on local affiliates carrying it at 9AM, 10AM or 3PM, when Guiding Light was cancelled. On November 5, 2009, The Price Is Right celebrated it's 7,000th episode.
Versions
Versions and runs of the current version have included:
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- The Price Is Right (1972-Present): The current daytime version; hosted by Bob Barker (1972-2007), and Drew Carey (2007-Present) along with Rich Fields (2004-Present) as the announcer.
- The Price Is Right (1972-1980): A weekly syndicated series hosted by Dennis James (1972-1977) and then Bob Barker (1977-1980). It was referred to on-air as "the nighttime 'Price is Right'."
- The Price Is Right (1985-1986): A daily syndicated version hosted by Tom Kennedy, also referred to on-air as "the nighttime 'Price is Right'."
- The Price Is Right Special (1986): A primetime Summer series on CBS hosted by Bob Barker.
- The New Price Is Right (1994-1995): A short-lived daily syndicated nighttime version hosted by Doug Davidson.
- Primetime specials (2002-Present): Beginning in 2002, a series of specials began to be produced based on the current daytime version to be aired during CBS's primetime lineup. Starting off as episodes saluting branches of the United States armed forces in the wake of the September 11 attacks. These primetime specials later evolved into the Million Dollar Spectaculars, special episodes featuring chances at winning $1,000,000; either as a Showcase Showdown bonus spin in place of its previous grand prize, or in the Drew Carey-hosted specials — meeting a specific goal in a pricing game or bidding within $1000 (or later $500) of the actual retail price of a Showcase (along with the traditional practice of winning both Showcases). More expensive prizes are also offered during these specials, including cash prizes - doubled from their daytime counterparts..
International versions
The 1972 revised format appeared on Australian TV the following year and debuted in the UK in 1984; and has also been adapted around the world. A few staff members from the international versions have made appearances on the U.S. version in the audience, namely hosts (so far, only Alain Leveille from the French-Canadian version, Larry Emdur from the Australian version, and Marco Antonio Regil from the Mexican version (along with other staff members) have appeared on the U.S. show; Regil was also a candidate in 2007 to take over the show and currently is an alternating host on the live casino show). One of the Italian version's models also appeared on the U.S. version as a model when two of the U.S. version's three models were absent.
| Region/Country | Local name | Network | Main Host | Date premiered |
|---|---|---|---|---|
 Argentina |
El Precio Justo | Canal 9 | Fernando Bravo | 1990s |
 Australia |
The Price Is Right | Seven Network Network Ten Nine Network |
Ian Turpie Larry Emdur |
1981-1989 1993-2005 |
 Belgium |
De Juiste Prijs | VTM | Jan Theys | |
 Brazil |
O Preço Certo | SBT Rede Record |
Silvio Santos Juan Alba |
1980s october 2009 |
 CanadaFrench |
Misez Juste | TQS | Alain Léveillé | 1994-1995 |
| Canada English |
The Price Is Right Million Dollar Spectaculars | CH | 1994-1995 | |
 Chile |
Diga lo que vale | Canal 13 | Don Francisco | 1981-1987 |
 China |
Gòu Wù Jiē Dào | CCTV-2 | Gao Bo | |
 Colombia |
El Precio es Correcto | Canal Uno | Gloria Valencia de Castaño | 1980s |
 Estonia |
Kuum Hind | Kanal 2 | Emil Rutiku | October 2007 |
 Finland |
Mitä Maksaa | Nelonen MTV3 |
Mikko Yoderson Petri Liski |
1983-1988 1998-2000 |
 France |
Le Juste Prix | TF1 | Philippe Risoli Vincent Lagaf' |
1987-2001 2009 |
 Germany |
Der Preis ist heiß | RTL | Harry Wijnvoord Walter Freiwald |
May 2,1989-1997 |
 India |
Yehi Hai Right Price | Zee | ||
 Indonesia |
Tebak Harga | TransTV | Muhammad Farhan | |
 Israel |
פחות או יותר Pachot o' Yoter |
Channel 2 | Aki Avni | 1994 |
 Italy |
OK, il Prezzo è Giusto! | Canale 5 Rete 4 |
Gigi Sabani Iva Zanicchi Emanuela Folliero Maria Teresa Ruta |
1983-1986 1987-1999 1999 2000-2001 |
 Japan |
The Chance | Tokyo Broadcasting System | Shiro Ito | |
 Latvia |
Veiksmes cena | Valters Krauze | January 7, 2007 | |
 Mexico |
Atínale al Precio | Televisa | Marco Antonio Regil | 1997-2001 |
 Morocco |
السعر الصحيح Al seer al Saheeh |
2M | 2002 | |
 Netherlands |
Prijs je Rijk Prijzenslag Cash en Carlo |
RTL 4 RTL 7 |
Fred Oster Hans Kazan Carlo Boszhard |
1987 1989-1995 2000 |
 New Zealand |
The Price Is Right | TV3 | Dave Jamieson | 1992 |
 Peru |
Diga lo que Vale | Pan-Tel Network | Johnny Lopez | 1982-1984 |
 Philippines |
The Price Is Right | ABC-5 | Dawn Zulueta | January 2001-2003 |
 Poland |
Dobra cena | TVN | Grzegorz Wons | 1997-1998 |
 Portugal |
O Preço Certo O Preço Certo em Euros |
RTP1 | Carlos Cruz and Nicolau Breyner Jorge Gabriel and then Fernando Mendes |
|
 Romania |
Preţul Correct | ProTV | Stelian Nistor | November 1997 |
 Spain |
El Precio Justo | TVE1 Antena 3 |
Joaquín Prat Carlos Lozano Guillermo Romero Juan y Medio |
|
 Thailand |
ทายได้ให้เลย | JSL | Bundit Kosolpisit | |
 Turkey |
Kaç Para? | aTV | Özkan Uğur Vatan Şaşmaz |
September 8, 2003-January 23, 2004. |
 United Kingdom |
The Price Is Right | ITV Sky One |
Leslie Crowther Bob Warman Bruce Forsyth Joe Pasquale |
March 24, 1984-January 12, 2007. |
 United States |
The Price Is Right | NBC ABC CBS Syndicated |
Bill Cullen (1956-64) Bob Barker (1972-2007 daytime version and 1975-76 syndication) Dennis James (1972-75 syndication) Tom Kennedy (1985-86 syndication) Doug Davidson (1994-95 syndication) Drew Carey (2007-Present daytime version) |
November,26 1956- March,9 1965 April 9,1972-current |
 Venezuela |
El Precio Justo | RCTV | Winston Vallenilla | 2002 |
 Vietnam |
Hãy Chọn Giá Đúng | VTV3 | Lại Văn Sâm Lưu Minh Vũ |
2004 |
Nations not listed
According to Fremantle's website, versions of the show have also aired in Greece, Lithuania, and Pakistan.
External links
- OK, il prezzo è giusto! - Italian fan website
- Der Preis Ist Heiss Fansite
- Le Juste Prix Fansite
- Le Juste Prix French version non-official Fansite
See also
Licensed Merchandise
Endless Games, which in the past has produced board games based on several other game shows, including The Newlywed Game and Million Dollar Password, distributes home versions of The Price is Right, including a DVD edition and a Quick Picks travel-size edition. Nintendo also released a version of the tv game show for the Nintendo DS console on September 9, 2008.
References
- ^ Schneider, Michael. "Time's 'Right' to step down." Variety. 31 October 2006. Retrieved 11 January 2007.
External links
- Official Fremantle website and video social network community for The Price Is Right
- Official CBS website for The Price Is Right
- The Price Is Right at the National Film and Sound Archive
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