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Tina Brown

 
Biography: Tina Brown

Jumping onto journalism's fast track in 1974, British-born Tina Brown (Christina Hambly Brown, born 1953) transformed the English magazine "Tatler", then the U.S. magazines "Vanity Fair" and the "New Yorker", using controversial topics and challenging images. Her editorial rabbit punches knocked all three magazines into top-seller realm by boosting circulation, ad revenues, and reader interest.

Assuming the post of editor-in-chief of Vanity Fair magazine in 1984, Tina Brown, formerly with Britain's Tatler, delighted both skeptics and devotees. Vanity Fair, an art and literary magazine popular before World War II, had been reintroduced in 1983 by publisher S.I. Newhouse, Jr., but suffered from weak editorial focus and limp enthusiasm among media critics. As editor, Brown employed a saucy cleverness to both tighten that focus and rouse apathetic critics.

Born in Maidenhead, England, on November 21, 1953, Christina Hambly Brown and her brother, Christopher, were raised by George Hambly Brown and Bettina (Kohr) Brown in Little Marlow, Buckinghamshire. Her film-producer father and her mother (once a press agent for Sir Laurence Olivier) gave Tina not only a loving, comfortable, upper-middle-class home, but the inevitable excitement deriving from close association with the film community. Brown later enjoyed the full range of experience provided by a boarding school education. Attractive, articulate, and intelligent, she was also a known cut-up and quite mischievous on occasion.

While yet in college, Brown won the 1973 drama award given by the (London) Sunday Times for her play Under the Bamboo Tree. In 1974 she graduated from St. Anne's, Oxford, and soon thereafter landed various assignments with the Times, Punch, the Sunday Telegraph, and the New Statesman on numerous topics focusing on the United States. Brown's sharp, witty prose garnered her the Young Journalist of the Year Award given in 1978 by Punch, where she was for several years a columnist. In 1978 Brown became the housemate of Times editor Harold Evans, whom she subsequently married on August 20, 1981. They had two children, a son born in 1986 and a daughter born in 1990.

In 1979 Brown took the reins of the Tatler, a venerable British publication founded in 1709. Her choice as editor was a gamble on the part of Gary Bogard, the moribund magazine's new owner. Interjecting new life into Tatler was a challenge to which Brown was more than equal; as she noted at the time, one of her goals was to achieve "irreverence" in treating certain topics, including the British monarchy, formerly sacred among readers. That this was just the approach needed to expand Tatler's readership was only a hunch, but one that paid off handsomely.

Brown's adroit blend of elegant sass, tongue-in-cheek primness, and cutting-edge intelligence saw Tatler quadruple its circulation in four years. More important, it ensured the magazine's appeal. Millionaire publisher S.I. Newhouse, Jr., decided to buy the wildly successful Tatler in 1982. The following year Brown left as editor, but returned to Newhouse several months later as an editorial adviser to the faltering Vanity Fair.

Asked to enhance the flavor of a magazine others had failed to make palatable, Brown served forth a publication that not only bespoke good taste, but whetted the reader's appetite for more. As a result, in January 1984 Brown was named Vanity Fair's editor-in-chief, replacing Leo Lerman. It took over a year for her influence to take effect, but money eventually poured in from advertisers and subscribers alike. In 1986 the magazine was cited as "hottest" by the trade journal Adweek; in 1988 Brown was named Editor of the Year by Advertising Age.

Thanks to Brown, Vanity Fair threw off its stodgy image by covering, courting, and occasionally excoriating celebrities, in much the same way that Tatler had done earlier. Some decisions, such as the 1991 cover choice of nude and pregnant actress Demi Moore, were predictably controversial. But it was Brown's use of the unexpected and the titillating that boosted Vanity Fair's readership to one million, reversed drooping ad sales, and promoted Brown to virtual celebrity stardom.

Precisely because of their profitability, her strategies were destined to leave Vanity Fair; another Newhouse publication, The New Yorker, was ailing and needed assistance. Despite the editorial expertise of Robert Gottlieb, whom S.I. Newhouse had put in charge in 1987, The New Yorker was in trouble. To salvage a $147 million investment, Newhouse switched editors again. In an outrageous gamble, in July 1992 he announced Gottlieb's resignation and named Tina Brown as The New Yorker editor. He later shifted Graydon Carter (founder of Spy, another Newhouse publication) into place as head of Vanity Fair.

These announcements scandalized and angered The New Yorker faithful. Although Brown won admiration for reviving flagging sales of once-healthy magazines, few believed she had the skills to succeed as The New Yorker editor, and many felt her previous triumphs were due to lack of discrimination among Tatler and Vanity Fair readers.

The transition from Vanity Fair to The New Yorker was not an easy one for Brown, which was evident in her emotional good-bye to Vanity Fair staff. Also, some said she worried about being unwelcome at The New Yorker. Commenting with scrupulous care about editorial changes, Brown used such terms as "irreverent" and "more timely" to signal her intentions. She denied, though, any desire to promulgate a wholesale transformation of what remained (despite the previously unheard-of use of color on editorial pages) America's most exalted, highly respected literary magazine.

The New Yorker continues to draw attention, mainly due to Brown's pannache for drawing it. In 1995 Brown shocked the writing world by inviting Roseanne, the controversial television star, to contribute to the issue on American women.

Further Reading

Various articles and interviews detail Tina Brown's meteoric rise as magazine editor par excellence. These articles can be found in The American Spectator (December 1992); Newsweek (October 26 and July 13, 1992; September 18, 1995); TIME (July 13, 1992); New York (July 20, 1992); and Newsweek (May 1, 1989).

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Wikipedia: Tina Brown
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Tina Brown

Tina Brown speaking at Barnes and Noble about The Diana Chronicles.
Born Christina Hambley Brown
November 21, 1953 (1953-11-21) (age 56)
Maidenhead, United Kingdom
Occupation journalist, magazine editor, columnist, talk-show host, author

Tina Brown (born Christina Hambley Brown on November 21, 1953, in Maidenhead, United Kingdom) is a journalist, magazine editor, columnist, talk-show host and author of The Diana Chronicles, a biography of Diana, Princess of Wales, a personal friend. Born a British citizen, she became a United States citizen in 2005. She became the editor-in-chief of Tatler magazine at the age of 25, and rose to prominence in the American media industry as the editor of the magazines Vanity Fair from 1984 to 1992 and of The New Yorker from 1992 to 1998. In 2007, she was named to the Magazine Editors Hall of Fame.[1] She has also been honored with four George Polk Awards, five Overseas Press Club awards, and ten National Magazine Awards.[2] She is currently writing a non-fiction work on Bill and Hillary Rodham Clinton.

Contents

Early life

Tina Brown and her elder brother, Christopher Hambley Brown, grew up in Little Marlow, in Buckinghamshire, on the outskirts of London.[3] Her parents, George Hambley Brown and Bettina Iris Mary (Kohr) Brown, were prominent figures in the British film industry. George produced the first Agatha Christie films starring Margaret Rutherford as Miss Marple. His other films included The Chiltern Hundreds (1949); Hotel Sahara (1951), starring Yvonne De Carlo; Guns at Batasi (1964), starring Richard Attenborough and Mia Farrow; and Terror Under the House (1971), starring Joan Collins.

In 1939, George Hambley Brown married the actress Maureen O'Hara, though the marriage, which, according to O'Hara, was never consummated owing to her parents' intervention, was later annulled. George later met and married (1948) Bettina Kohr, who was Laurence Olivier's press agent. In her later years, Bettina worked as a gossip columnist for an English-language magazine for expatriates in Spain, where she and George lived in retirement.

Education

Brown was a rebellious adolescent. She was expelled from three boarding schools; in her words, she was expelled from one because she "organized protests because we weren't allowed to change our underpants," and from another "where I had described (the headmistress's) bosom as an unidentified flying object."[4]

Brown studied at St Anne's College, Oxford. Before graduating in 1974 she won the 1973 Sunday Times Drama Award for her one-act play Under the Bamboo Tree. A subsequent play, Happy Yellow, was mounted at a small theatre in London in 1977. She also wrote for Isis, the university literary magazine, to which she contributed interviews with the columnist Auberon Waugh and the actor Dudley Moore. She ended up dating both men.[citation needed] Her relationship with Waugh served as a great boost to her writing career, as he used his influence to get attention drawn to her. At this time in the mid '70s she also dated the writer Martin Amis.

Personal life

She met Harold Evans in 1974, and began working for his Sunday Times as a writer. Evans divorced his wife in 1978. Evans and Brown were married in East Hampton, New York, at the home of then-Washington Post executive editor Ben Bradlee and Sally Quinn on August 20, 1981. Brown lives in New York City with Harold Evans, and two children, a son, George, born in 1986 and a daughter, Izzy, born in 1990 who will be attending Harvard University.[2][3] Both children grew up in New York.

Journalism career

In 1973 she won the Pakenham Award for the best young journalist. The Sunday Times called her the Most Promising Female Journalist, and in March 1974, the British edition of Cosmopolitan magazine described her as a "stunning twenty-year-old playwright." In this period, Brown wrote a regular column for Punch magazine. She reported from New York for the paper and its colour magazine. In 1978 the magazine gave her the Young Journalist of the Year Award.[3] That same year she quit to join Harold Evans at The Sunday Telegraph in London.

Brown also wrote columns on politics and culture for The Washington Post and The New York Sun in 2004 and 2005.[citation needed] Unfortunately, her Washington Post column was not well received within the newsroom itself.[5]

Early editing career

Brown became editor of Tatler in June 1979 at the invitation of its new owner, the Australian millionaire Gary Bogard; in a short time she quadrupled its circulation to 40,000.[citation needed] In 1982 S. I. ("Si") Newhouse Jr., owner of Condé Nast Publications, bought the magazine, and in 1983 it was voted England's Magazine of the Year.

After leaving Tatler she was hired in May 1983 as an editorial adviser to Vanity Fair in New York, initially for six weeks. She stayed on as a contributing editor for a brief time, and then was named editor-in-chief on January 1, 1984. Her restructuring of the magazine debuted with the April 1984 issue, featuring actress Daryl Hannah on the cover. She brought in Dominick Dunne as a writer on crime and Helmut Newton as a daring photographer. The magazine's readership began to grow in 1985, and the magazine eventually became a tremendous success both in circulation and profit.[citation needed] She took the sales from around 200,000 to more than a million with a mix of celebrity interviews, serious foreign affairs specials, columnists and photography. She persuaded the novelist William Styron to write about his depression under the title Darkness Visible, which subsequently became a best-selling nonfiction book.

One of her editorial decisions was in October of 1990, two months after the first Gulf War had started, when she removed a picture of Marla Maples (a blonde) from the cover and replaced it with a photograph of Cher. The reason for her last minute decision, she told the Washington Post, was that "In light of the gulf crisis, we thought a brunette was more appropriate."

The New Yorker

Working for Tina is a serious business. You work really hard and you're always needing to show you're worth her respect. She doesn't take kindly to people who need to be babied, and there isn't, perhaps, accommodation for people who work at a different speed.[6]

Susan Orlean

We realize that the old way wasn't working and you need to have a revolutionary to come in and reinvent things. A lesser personality than Tina could not have achieved all that.[7]

Malcolm Gladwell

In 1992, she accepted the company's invitation to become editor of The New Yorker. She redesigned the magazine and introduced the first staff photographer, Richard Avedon. She brought in many new reporters and critics, including Hendrik Hertzberg, Simon Schama, Jeffrey Toobin, Anthony Lane, Malcolm Gladwell and the man she eventually nominated as her successor, David Remnick, then a reporter with the Washington Post.[7] She also hired Pam McCarthy, who she worked with at Vanity Fair and is currently the deputy editor. She retained long-time writers like John Updike, Roger Angell, Brendan Gill, and Philip Hamburger. Over the years, she let 79 writers go while recruiting 50 new writers.[7]

Her tenure was controversial: she was accused of being a vulgarian and destroying the New Yorker, while she argued that she cut dead wood and reinvigorated it.[citation needed] Over her tenure, circulation increased by 30 percent, adding 250,000 new readers.[citation needed] Brown insisted on timeliness from writers, but often allowed writers the freedom to select subjects.[6] The magazine's Establishment currently looks at her leadership amicably.[7]

In 1998, she resigned from the New Yorker following an invitation from Harvey and Bob Weinstein of Miramax Films (owned by the Disney Company) to be the chairman in a new multi-media company they intended to start with a new magazine, a book company and a television show. The Hearst company came in as partners with Miramax.

Talk Magazine

Tina Brown created Talk magazine, a monthly glossy, and appointed Jonathan Burnham and Susan Mercandetti to manage Talk Books. Both magazine and book company made an immediate impact, the magazine with a circulation around 800,000 and the book company with a number of best sellers (including the memoir of Mayor Rudolph Giuliani). Three years after the launch the magazine was on track to viability, with rising circulation and advertising revenues, but the company was badly damaged in the advertising recession after the September 11, 2001 attacks and the terrorist destruction of the World Trade Center. Publication was suspended soon afterward and Talk Books was absorbed into Miramax.[citation needed]

Despite the magazine's ability to attract a steady stream of leading stars for its covers, it failed to find its niche, and Brown found that Talk's corporate backers were less patient than the Newhouses (the owners of Conde Nast) when the magazine ran up losses estimated at $55 million (£38 million).[8] Weinstein, to prevent further losses, canceled the venture in January 2002, with Brown receiving a half of her £1.4 million contract.[9] Brown said that, despite the failure of the magazine, she had no regrets about embarking on the project. "I was at the New Yorker, I had had a wonderful time for nearly seven years and wanted to go and do something on my own, I wanted to try to do that. I would have always regretted it if I hadn't."[8]

Brown's career has excited a great deal of controversy over the years, perhaps because of her self-promotional techniques and strong ambition to succeed in New York, a city famous for its ambiguous attitude to aggressively achieving a successful career (Brown herself famously said on arriving in New York: 'You don't make friends, you make contacts.'). One of her most vociferous critics describes her as 'toxic waste' after this failure of Talk magazine, but Brown responded in an interview: 'It was completely understandable. Talk became this kind of hysterically over-inflated sort of media story. And it was fun for people to write about. I thought that it was a little excessive at times. But I'm kind of used to that at this point.'[10]

Recent work

Tina Brown went on to produce a series of specials for CNBC. The network followed up by signing her to host a weekly talk show of politics and culture titled Topic [A] With Tina Brown, which debuted on May 4, 2003. The program welcomed guests ranging from political figures, such as Prime Minister Tony Blair and Senator John McCain, to celebrities, such as George Clooney and Annette Bening. The program ended on May 29, 2005, ostensibly because Brown had to dedicate herself to an upcoming book on Diana, Princess of Wales.[11] Media observers noted, however, that Brown's program had struggled to maintain an audience and steady ratings declines likely played a part in Topic [A]'s cancellation.[12]

The Diana Chronicles

On June 12, 2007, Brown published The Diana Chronicles, a biography of Diana, Princess of Wales. During the summer of 2007, The Diana Chronicles was consistently at the top of the New York Times bestseller list for hardback nonfiction, with two weeks in the number one position.[13] Brown's critics recognized the successful choice of subject and expected The Diana Chronicles to sell well, in part because of Brown's connection to Diana.[10]

The Daily Beast

In April 2008, it was reported that Brown had teamed up with InterActiveCorp's Barry Diller to create a news aggregator.[14] This project became The Daily Beast,[15] which launched on October 6, 2008. Mixing original journalism, celebrity gossip, and high-class photography with a blog-like sensibility, Daily Beast targets such competition as the The Huffington Post.

According to Brown, "I want this to be a speedy read that captures the zeitgeist. We'll be smart and opinionated, looking to help cut through the volume with a keen sensibility. We're aiming for a curious, upscale and global audience who love politics, news and the media world."[16]

Publications

  • Brown, Tina (1979). Loose Talk: Adventures on the Street of Shame. London: Joseph. ISBN 0718118332. 
  • Brown, Tina (1983). Life As a Party. London: A. Deutsch. ISBN 0233976000. 
  • Brown, Tina (2007). The Diana Chronicles. New York: Doubleday. ISBN 0385517084. 

Bibliography

  • Bachrach, Judy (2001). Tina and Harry Come to America: Tina Brown, Harry Evans, and the Uses of Power. New York: Free Press. ISBN 0684837633. 

References

  1. ^ Kelly, Keith J. (September 4, 2007). "Mag-nificence". New York Post. http://www.nypost.com/seven/09042007/business/mag_nificence.htm. Retrieved 2007-09-30. 
  2. ^ a b "author spotlight". Random House. 2007. http://www.randomhouse.com/author/results.pperl?authorid=59916&view=full_sptlght. Retrieved 2007-10-15. 
  3. ^ a b c "Tina Brown". UXL Encyclopedia of World Biography. 2003. http://findarticles.com/p/articles/mi_gx5229/is_2003/ai_n19145215. Retrieved 2007-11-26. 
  4. ^ David Wallechinsky & Amy Wallace: The New Book of Lists, p.10. Canongate, 2005. ISBN 1-84195-719-4.
  5. ^ "The reinvention of Tina Brown begins to unravel". The Daily Telegraph. 07/11/2003. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2003/11/07/nmed07.xml. 
  6. ^ a b Brockes, Emma (June 23, 2007). "Princess of parties". The Guardian. http://www.guardian.co.uk/monarchy/story/0,,2108188,00.html. Retrieved 2007-08-13. 
  7. ^ a b c d Grigoriadis, Vanessa (June 18, 2007). "What Does Tina Brown Have to Do to Get Some Attention?". New York. http://nymag.com/news/features/33159/index1.html. Retrieved 2007-08-13. 
  8. ^ a b Edwardes, Charlotte (January 20, 2002). "Tina Brown: I have no plans to retire and knit". http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2002/01/20/wtina20.xml. Retrieved 2007-11-26. 
  9. ^ English, Simon (July 25, 2002). "Tina Brown is given £700,000 pay-off". The Daily Telegraph. http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2002/07/25/wtina25.xml. Retrieved 2007-11-26. 
  10. ^ a b Robinson, James (May 27, 2007). "The return of the media queen". The Observer. http://www.guardian.co.uk/media/2007/may/27/pressandpublishing.theobserver. Retrieved 2007-11-26. 
  11. ^ Brown, Tina. "Topic A With Tina Brown: All Good Things...". http://www.topicawithtinabrown.com/allgood.html. Retrieved 2007-03-29. 
  12. ^ Higgins, John M.. "Broadcasting & Cable Breaking News: Brown Bags CNBC Show". http://www.broadcastingcable.com/article/CA600035.html?display=Breaking+News. Retrieved 2007-03-29. 
  13. ^ "Hardcover Nonfiction". New York Times. 2007-07-29. http://www.nytimes.com/2007/07/29/books/bestseller/0729besthardnonfiction.html?_r=1&adxnnl=1&oref=slogin&adxnnlx=1185553544-WO4LrlwAn+bKiJvt7w5SQA. Retrieved 2007-07-27. 
  14. ^ Learmonth, Michael (2008-04-02). "Barry Diller, Tina Brown Team On News Aggregator". Silicon Alley Insider. http://www.alleyinsider.com/2008/4/barry_diller_tina_brown_team_on_news_aggregator. Retrieved 2008-10-12. 
  15. ^ The Daily Beast
  16. ^ Tina Brown jumps off page and onto the Web, USA Today 10/6/2008

External links

Preceded by
Robert Gottlieb
Editor of The New Yorker
1992–1998
Succeeded by
David Remnick

 
 
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