Too Little Too Late

"Too Little Too Late"
U.S. digital cover
Single by JoJo
from the album The High Road
Released	August 15, 2006 (North America) January 15, 2007 (UK, Ireland)
Format	CD single, digital download
Recorded	Cryptic Studios (Los Angeles, California) Sony Music Studios (New York City, New York)
Genre	Pop, R&B
Length	3:41 (album version) 3:34 (radio edit)
Label	Blackground, Universal
Writer(s)	Billy Steinberg, Josh Alexander, Ruth-Anne Cunningham
Producer	Josh Alexander, Vincent Herbert, Billy Steinberg
Certification	Platinum (RIAA)[1] Gold (ARIA)[2]
JoJo singles chronology
"Not That Kinda Girl" (2005) "Too Little Too Late" (2006) "How to Touch a Girl" (2006)
Alternate cover European and Australian cover Audio sample file info · help

"Too Little Too Late" is a song written by Billy Steinberg, Josh Alexander, and Ruth-Anne Cunningham for JoJo's second studio album The High Road (2006). It was co-produced by Josh Alexander, Vincent Herbert, and Billy Steinberg. "Too Little Too Late" was released as the album's first single in North America on August 15, 2006 and in the UK on January 15, 2007.^[3] "Too Little Too Late" broke the record for the biggest jump into the top three on the Billboard Hot 100 chart, moving from number sixty-six to number three in one week; this record was previously held by Mariah Carey with her 2001 single "Loverboy", which went from number sixty to number two.^[4] However, the record was ultimately broken on the issue dated February 7, 2009 by Kelly Clarkson's "My Life Would Suck Without You", which jumped from number ninety-seven to number one.^[5]

Recording history

"Too Little Too Late" was written by Josh Alexander, who composed the music in the verse and chorus. Billy Steinberg and Ruth-Anne Cunningham worked on the lyrics and the melody for the bridge. The beginnings of "Too Little Too Late" trace back to Universal Records Executive VP of A&R Bruce Carbon, who placed a publishers ad in a trade journal saying that JoJo was looking for songs to be on her latest album. Billy Steinberg and Josh Alexander sent their demo (sung by co-writer Ruth-Anne Cunningham) to Bruce's office in New York City, who then arranged a meeting between Josh, Billy, and Vincent Herbert at Blackground Records. Herbert agreed to co-produce it with Billy and Josh in September 2005.^[6]

Lyrically, the song is about disappointment and getting over your first love, according to JoJo. Radio Disney played this song on their station but had to edit one short part of the song from "Come with me, stay the night" to "Come with me, stay awhile".

In late October 2007, Daniel Rossen of Grizzly Bear recorded a version of the song in honor of bandmate Ed Droste's twenty-ninth birthday.^[7]

The company Wavegroup did a cover of the song for the game Karaoke Revolution Presents: American Idol Encore.

Promotion and release

The single was leaked to the Internet on June 29, having been buzzed about since December 2005. JoJo first performed the single on August 15 during the Miss Teen USA broadcast. She has also performed it on TRL, The Today Show, The Tonight Show, The Ellen DeGeneres Show, The View, CD USA, The Megan Mullally Show, Live with Regis and Kelly, Sessions@AOL, and Music Choice.

The single was released to iTunes on September 12, 2006.

The song is featured on Now That's What I Call Music 23.

It has been dubbed for Razor & Tie's Kidz Bop 11 and K-tel's Mini Pop Kids collections.

Numerous mixes have been produced since the track's release in July 2006. Notable mentions are Full Phat, Josh Harris, and Raul Rincon.

A remix of this song is featured on the dance video game Dance Dance Revolution Hottest Party.

A Spanish version of the song was released on select non-U.S. editions of The High Road.

Chart performance

"Too Little Too Late" initially debuted at number thirteen on the Bubbling Under Hot 100 Singles the week of August 19, 2006, topping the chart the week after. The following week, it jumped to the Billboard Hot 100 at number ninety. By its fifth week, "Too Little Too Late" moved from number sixty-six to number three, making it one of the biggest jumps in Billboard history, especially for a top three entry. It is her first, and so far, only single to make it to the top ten and the top three of the Hot 100 chart.

The ARC Weekly Top 40 ranked "Too Little Too Late" as the tenth biggest song of 2006, beating out James Blunt and Mary J. Blige.

In the UK, the single entered the UK Singles Chart at number twenty-two based on downloads alone two weeks before its physical CD release. This is because from 2007, the UK has changed charting rules and downloaded singles can enter the UK Singles Chart at any time. When the song was released to physical CD, it went up the chart to number four, its peak position. This made it JoJo's second top five and third top ten single in the UK. The song also reached number one on the UK iTunes Top 100 Songs on January 10. With "Too Little Too Late" having spent six weeks in the top ten, and eleven weeks in the top forty, it has been named her most successful single in the UK. The song also managed to stay in the top seventy-five until late April.

Music video

The music video was directed by Chris Robinson for HSI Productions represented by Robin Frank Management. It was filmed between May 19 and 23. Originally, a contest sponsored by JoJo's label and street team would've allowed a fan onto the set of the video to interview her personally on May 19 in Los Angeles but was cancelled at the last minute. JoJo gave fans a sneak peek of the video on June 3 in a short behind the scenes segment on CD USA.

On June 11, pictures from the set of the first scenes from the video leaked onto Wireimage.com.Robin Williams and his daughter Zelda Williams appeared in the photos and in footage featured in the "Lights, Camera, Action (Behind the Scenes of the Video Shoot)" section on the Target exclusive The High Road bonus DVD. The full video can be accessed in "Visual Imagery (JoJo Videos)" on the DVD. The world premiere of "Too Little Too Late" was on July 17 on AOL Music's First View.

The video was given a soccer theme because it was shot during the 2006 FIFA World Cup. On her MySpace, JoJo said she wanted to use the video to expose soccer to an audience who may be unfamiliar with it. UCLA Bruins men's team players Sean Alvarado, Greg Folk, Maxwell Griffin, Damon James, James Jaramillo, Jason Leopoldo, Edwige Ligonde, Mikey Meschures, Kyle Nakazawa, Eric Reed, Sal Zizzo, and former goalkeeper Eric Conner were involved in the video shoot. Initially, everyone was told by their coaches that they were needed for a Lindsay Lohan project.^[8] Lead male actor Mike Zaher (who was 20 when the video was shot) commented that he would've earned over $8,000 for the three day shoot, but due to NCAA regulations, him and his teammates' status as non-professional athletes prohibited them from accepting any charges for their work in order to stay eligible for the next season.^[9] Shooting took place on location at East Los Angeles College's Weingart Stadium for the soccer game scenes as well as at Universal Studios' Universal CityWalk and a house off Interstate 10.

The video starts with an acting sequence in which JoJo confronts her boyfriend David, played by junior defender Mike Zaher, after she spots him at a frat party talking to another girl, with drinks in his hand. In the dramatic opening scene, JoJo is very upset. As the video progresses, JoJo sings next to the window in her room. She walks around the room looking at photos, reminiscing about the time they spent together and how generally ungrateful he was. David receives a call on his phone and ignores it, then goes back to chatting with girls. Later, she is seen singing on top of a car while her boyfriend practices a few feet away. He runs over to her and hugs her. In the video's finale, rain begins to pour on the game. The video ends with the camera zooming out and panning away from JoJo's window.

The video for "Too Little Too Late" premiered in the UK on October 14, 2006 on The Box's Kopooka Hot. "Too Little Too Late" was released on CD on January 15, 2007, in the UK. The song was added to Radio 1's playlist, under the C-list on November 29, 2006, and was upgraded to the B-list at a later date.

Track listings and formats

UK and Australian CD single

1. "Too Little Too Late" (Album Version) – 3:39
2. "Get It Poppin'" – 3:41

European CD maxi single

1. "Too Little Too Late" – 3:47
2. "Too Little Too Late" (Full Phatt Remix featuring Tah Mac) – 4:24
3. "Too Little Too Late" (Full Phatt Remix) – 3:53
4. "Too Little Too Late" (Instrumental) – 3:47
5. "Too Little Too Late" (Video) – 4:04

Official mixes

• Album Version – 3:41
• Full Phatt Remix – 3:53
• Full Phatt Remix featuring Tah Mac – 4:24
• No Puedes Volver (Spanish Version) – 3:41
• Sarkhan (English & Spanish Mix)
• Josh Harris Radio Mix – 3:55
• Josh Harris Club Mix – 7:19
• Josh Harris Dub – 7:34
• Raul Rincon Vocal Version – 7:44
• Raul Rincon Dub Version – 7:44
• Raul Rincon Late Nite Dub Version – 7:44
• DJ Rufato's Remix

Credits and personnel

• Lead and Background Vocals: JoJo
• Vocal Arrangement: Ruth-Anne Cunningham and JoJo
• Recording Engineers: Josh Alexander, Paul Foley
• Mixing Engineers: Dave Russell
• Assistant Engineer: Katia Lewin

Charts

References

External links

• Ads Test Payola Case Settlement (The New York Times)
• Video shoot photos from WireImage