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Toro

 
Artist: Yomo Toro

Similar Artists:

Worked With:

Willie Colón, Ismael Miranda, Roberto Roena, Johnny Pacheco, Jon Fausty, Milton Cardona, Santos Colon, Lewis Kahn, Larry Harlow, Cheo Feliciano, Héctor Lavoe

Formal Connection With:

  • Active: '50s, '60s, '70s, '80s, '90s, 2000s
  • Genres: Latin
  • Instrument: Coro, Guitar
  • Representative Albums: "Celebremos Navidad", "Las Manos de Oro", "La Herencia
  • Representative Songs: "Siempre en Orbita", "Copacabana", "Merengue Beat

Biography

Born in Ensenada, Puerto Rico as the son of an amateur guitarist, Yomo Toro grew to have a five-decade career as one of New York City's best respected Latin musicians. Toro's instrument of choice was the cuatro, which is a Puerto Rican 10-string guitar-like instrument descended from the Spanish Vilhuela. After first landing in New York in 1953 with his band, Los 4 Aces, he embarked on a series of tours of the Caribbean, finally settling for good in the Tremont section of the Bronx in 1956. He played with Trio Los Panchos in the early '60s and recorded four albums with them, including one featuring Eydie Gormé. Soon after that he began recording with the legendary Fania label, eventually joining their world-famous house band, the Fania All-Stars. During the late '60s and early '70s he hosted a tv show called the Yomo Toro Show on New York's Channel 41. The show, which featured interviews and entertainment from a host of Latin personalities, was on for seven years. 1969 was an especially fruitful year for Toro at that time, when he recorded Tribute to Arsenio with the Larry Harlow Orchestra -- an incredibly influential salsa album. He also got to hook up with some legends in 1970 when he recorded the classic Asalto Navideño with Willie Colon and Hector Lavoe, combining the new sounds of New York salsa with traditional Puerto Rican Christmas music. The album was one of Fania's best-selling of all time.

In the '70s, '80s and '90s Toro's career continued non-stop. He appeared on over 150 albums, recording over 20 solo albums for Fania, Island, Rounder and Green Linnet Records. He broke back into television and film, playing in commercials for several major international companies and working on the soundtracks for several films, including Crossover Dreams with Ruben Blades and Woody Allen's Bananas. He broke out into many different genres, recording with Harry Belafonte, Paul Simon, Linda Rondstadt and David Byrne. In 1994, however, he returned his focus to a single band, playing in the Latin Legends with Larry Harlow and Aldaberto Santiago. ~ Stacia Proefrock, All Music Guide
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Wikipedia: Toro (company)
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The Toro Company
Type Public (NYSE: TTC)
Founded 1914
Headquarters Bloomington, Minnesota, U.S.
Key people Michael J. Hoffman, President and CEO, Chairman of the Board
Industry Turf maintenance
Products Professional and residential turf maintenance equipment and irrigation systems
Revenue US$1.877 Billion (2007)
Employees 5,300 (full-time)[1]
Website www.thetorocompany.com

Based in Bloomington, Minnesota, The Toro Company (NYSETTC) is an American manufacturer of turf maintenance equipment (lawnmowers) and water-saving irrigation systems for golf courses, sports fields, public green spaces, commercial and residential lawns, and agricultural fields.

Contents

History

Founded as the Toro Motor Company in 1914,[2] it serves professionals such as landscape contractors, golf course superintendents, and sports fields and grounds managers, as well as individual homeowners.

In 1986, Toro acquired the Wheel Horse Products Division of American Motors (AMC).[3] Wheel Horse manufactured a wide range of lawn and garden tractors, as well as riding lawn mowers. The division was spun-off from AMC as the automaker focused company strategy on vehicles. Lawn and garden tractors were then marketed under the Toro, Wheel Horse, as well as the Toro Wheel Horse names. Acquisitions continued with the purchase of Lawn-Boy in 1989, James Hardie Irrigation in 1996, Exmark Manufacturing in 1997, Hayter Ltd. in 2005, and Rain Master Irrigation Systems and Turf Guard Wireless Monitoring Technology in 2007.

In the 1990s, then CEO Kendrick Melrose changed the company's strategy. Shifting its focus to "professional maintenance markets" — such as golf courses, sports fields, municipal parks, and commercial properties — yielded higher margins and offered more protection from the uncertainty of weather and economic conditions than the highly competitive residential market segments. In 2007, almost 70 percent of the company's sales came from professional markets, versus one-third in 1990.

In 2007, the low-end lawn and garden tractor product manufacturing was outsourced to MTD Products, to be sold at Home Depot stores.[4]

Brands

The company's products are marketed under several brands:

  • Toro – professional and consumer mowers, irrigation systems, compact utility equipment, snowblowers, and handheld trimmers and leaf blowers
  • Exmark – commercial mowers
  • Lawn-Boy – consumer mowers
  • Irritrol Systems – irrigation systems for residential and commercial landscapes
  • Lawn Genie – consumer irrigation
  • Pope (Australia) – garden maintenance solutions
  • Hayter (United Kingdom) – consumer and professional mowers

References

External links


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Artist. Copyright © 2009 All Media Guide, LLC. Content provided by All Music Guide ®, a trademark of All Media Guide, LLC. All rights reserved.  Read more
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