Total quality management is a business improvement tool. With
total quality management businesses can reduce waste and become
more competitive.
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What companies have implemented Total quality management?
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Total quality marketing is a subset of Total quality management
(TQM)
If TQM believes that all the management processes are focused on
the achievement and improvement of customer satisfaction then total
quality marketing is how the marketing department should
operate.
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Howard S. Gitlow has written:
'Quality management systems' -- subject(s): Management,
Organizational effectiveness, Quality control, Small business,
Standards, Total quality management
'Total quality management in action' -- subject(s): Case
studies, Total quality management
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John S Oakland has written:
'Total quality management' -- subject(s): Quality control, Total
quality management