The Toy Industry Association (TIA) is a trade association that promotes the marketing of new toys, games, and puzzles. The organization usually has trade shows at the Jacob K. Javits Convention Center in New York City during February. Consumers in general are not able to attend. The TIA does a public exhibit during the show.
TIA's long history of leadership in toy safety includes the development of the first comprehensive toy safety standard.
Via the Toy Industry Foundation TIA maintains the Toy Industry Hall of Fame.
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