The Marketing Mix is the 4ps • price • promotion • placemen •
product. The promotion mix is • Personal Selling • Sales Promotion
• Public Relations • Direct Mail • Trade Fairs and Exhibitions •
Advertising • Sponsorship
The Marketing Mix is the 4ps • price • promotion • placemen •
product. The promotion mix is • Personal Selling • Sales Promotion
• Public Relations • Direct Mail • Trade Fairs and Exhibitions •
Advertising • Sponsorship