transcend

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Transcend Information, Inc.

Type	Public
Traded as	TWSE: 2451
Industry	Computer memory
Founded	1988
Founder(s)	Peter Shu
Headquarters	Taipei, Taiwan
Area served	Worldwide
Key people	Chongwan Shu (Chairman & CEO)
Products	Flash memory cards USB flash drives Digital Audio Players SIM Cards Portable Media Players Graphics cards
Revenue	US$ 1.1Billion (2007)[1]
Employees	2,200 (2011)
Website	www.transcend.com.tw/global.asp

Transcend RDP8 multiple card reader.

Transcend Information, Inc. (TWSE: 2451) is a Taiwanese company that manufactures and distributes of memory products headquartered in Taipei, Taiwan. Transcend's product portfolio consists of over 2,000 devices including memory modules, flash memory cards, USB flash drives, digital audio players, Portable Media Players, portable hard drives, multimedia products, graphics cards and accessories.^[2]

It has offices in the United States, Germany, the Netherlands, United Kingdom, Japan, Hong Kong, China, and South Korea. It was the first Taiwanese memory module manufacturer to receive ISO 9001 certification^[1] and the first company in the world to offer a lifetime warranty on all of its memory modules. The Company distributes its products primarily in Asia, Europe and the Americas.

In 2007, Gartner reported that Transcend has been ranked as the world's third largest manufacturer of USB Flash Drives behind Toshiba and SanDisk, with 8.7% global market share.^[3]

History

• 1988
  • Peter Shu founded Transcend Information, Inc. in Taipei. First products: "JetMate" laser printer driver, for producing high quality Chinese characters, and "KeyPro" software protection system.
• 1989
  • Manufacturing started on the first memory product for laser printers.
• 1990
  • The United States office was opened in Los Angeles, California.
• 1991
  • New range of desktop and notebook memory products launched.
• 1992
  • The German office was opened in Hamburg.
• 1993
  • New range of PCMCIA memory products launched.
• 1994
  • Manufacturing of workstation memory modules began.
• 1996
  • The Netherlands office was opened in Rotterdam.
  • New range of fax machine and video game memory products launched.
• 1997
  • Transcend was awarded ISO-9001 certification.
  • The Japanese office was opened in Tokyo.
  • First range of digital still camera memory products launched.
  • PC-100 DIMMs introduced.
• 1998
  • Transcend received the National Award for Small and Medium Enterprises from the Small and Medium Enterprises Bureau of the Ministry of Economic Affairs Taiwan R.O.C.
• 1999
  • Transcend offers PC133 and Rambus memory modules.
  • Transcend opens its first two retail stores in Taipei.
• 2000
  • E-Commerce was started in Taiwan with on-line B2C sales of Transcend products.
  • Transcend penetrated the Mainland China market and opened sales offices in Hong Kong and Beijing, executing a partnership to sell Transcend products throughout China.
  • DDR memory modules offered.
• 2001
  • Transcend held its initial Public Offering on the Taipei Stock Exchange
• 2002
  • Expanded Flash memory product line with JetFlash and other devices using flash memory chips.
  • Established Peripherals Business Unit.
• 2003
  • Moved Taipei office to new headquarters in Neihu District.
  • New range of storage products launched.
• 2004
  • DDR2 memory modules offered.
  • New range of multimedia products introduced.
• 2005
  • Transcend expanded its range of flash products to include T.sonic MP3 Players.
  • Transcend opened its United Kingdom office in Hertfordshire.
  • Transcend broke ground on the future site of its factory in Shanghai, China.
  • Transcend opened its East Coast office in Maryland, USA.
• 2006
  • Transcend opens a state-of-the-art Operations Facility in Shanghai.
  • Honored as one of Taiwan's Top 20 global brands.
• 2007
  • Transcend’s second Japanese office was opened in Osaka, Japan.
  • Honored as one of Taiwan's Top 20 global brands.
• 2008
  • Transcend ranks No. 62 globally in Business Week's Infotech 100 of 2008.^[4]
  • South Korea office opened in Seoul.
  • Transcend Participates in Amazon.com's “Frustration Free Packaging” project.^[5]
  • Transcend allies with Bharti Enterprises for expansion of Transcend's Indian consumer base.^[6]
  • Transcend Unveils New 8” Digital Photo Frame with Touch-Sensitive Function ^[7]
  • Transcend introduces products preloaded with Jay Chou’s “Capricorn” album ^[8]
• 2009
  • Transcend launches new limited edition Spirit of India USB Flash Drives exclusively for the Indian market.^[9]
  • Transcend donates 500 2GB Flash drives to underprivileged children in India through their partner Bharti Foundation as part of their Satya Bharti School Program.

Selected products

Transcend DDR3 Memory Modules. (JetRAM)

• JetFlash - USB flash drives.
• JetRAM - RAM modules.
• StoreJet - External HDD storage.
• aXeRAM - High performance RAM for overclocking.
• T.sonic - Portable media player.
• PF Frames - Digital photo frame.
• Flash cards.
• Solid-state drives.

See also

• List of companies of Taiwan

References

External links

Wikimedia Commons has media related to: Transcend Information

• Official Transcend Taiwanese website
• Official Transcend European (English) website
• Official Transcend USA (English) website
• Official Transcend UK (English) website