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Turnaround Time

 
Marketing Dictionary: turnaround time

Time it takes to get a job done and deliver the output, once the job is submitted for processing. Turnaround may be as simple as unloading and reloading a delivery truck before sending it out again, or as complex as completing a merge/purge of several rented lists, getting a product into the buyer's hands once it is ordered, or receiving approval on a proof that has been submitted to the print buyer. In most cases, a short turnaround time is economically advantageous, making the most efficient use of time and materials.

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Business Dictionary: Turnaround Time
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Time it takes to get a job done and deliver the output, once the job is submitted for processing. Turnaround may be as simple as unloading and reloading a delivery truck before sending it out again, or as complex as completing a merge/purge of several rented lists, getting a product into the buyer's hands once it is ordered, or receiving approval on a proof that has been submitted to the print buyer. In most cases, a short turnaround time is economically advantageous, making the most efficient use of time and materials.

 
 

 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more