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Umwelt is a century-old concept introduced to ethology, the study of animal behavior, by Jakob von Uexküll. It's the recognition that every animal exists in a unique perceptual universe that's closed to human beings other than through inference: Much of a bee's world is ultraviolet; a dog's nose does a lot of what we use our eyes to accomplish. Then there are the electric fish which perceive their world through a sense we lack entirely.
Umwelt can also be used to explain the inherent conflicts among business executives, engineers and project managers who have entirely different "umwelts;" optimistic, realistic and pessimistic.
Last updated: June 22, 2004.




