An unsought product is an item that consumers do not know about or do but does not initially want.

Unsought goods is new product that the consumer is not yet aware of it

unsought good is a new product that the consumer is not yet aware of it or a product that a consumer is aware of but not want right now.

Unsought goods are products that consumers do not want, use, or even think about purchasing. An unsought shopping good could be a product that a consumer may not even know about--or knows about but has never considered purchasing.