upper crust
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Dictionary:
upper crust (ŭp'ər-krŭst') adj. |
n. Informal
The highest social class or group.
upper-crust up'per-crust'
| Thesaurus: upper crust |
noun
- People of the highest social level: aristocracy, blue blood, crème de la crème, elite, flower, gentility, gentry, nobility, patriciate, quality, society, upper class, who's who. See over/under.
adjective - upper-crust
- Of high birth or social position: aristocratic, blue-blooded, elite, highborn, highbred, noble, patrician, thoroughbred, upper-class, wellborn. See over/under.
| Idioms: upper crust |
The highest social class, as in She wanted badly to be one of the upper crust but it wasn't going to happen. This term alludes to the choicest part of a pie or loaf of bread. [First half of 1800s]
| WordNet: upper crust |
Note: click on a word meaning below to see its connections and related words.
The noun has one meaning:
Meaning #1:
the class occupying the highest position in the social hierarchy
Synonym: upper class
| Wikipedia: Upper Crust |
For the rock band, see The Upper Crust.
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| Type | Wholly owned subsidiary |
|---|---|
| Founded | London Waterloo Station (1986) |
| Industry | Food and Drink |
| Products | Baguettes, Coffee |
| Parent | Select Service Partner |
Upper Crust is a worldwide chain of baguette restaurants concentrated along commuter routes, their outlets are commonplace in stations and terminals. Branches are also present in some Universities in the UK, including City University, London. There are also branches at the central railway station in Oslo and Elkjøp Megastore Lørenskog, Norway. Since September 2008, there have also been two units in Stockholm, Sweden - one at the central railway station and one at the nearby bus terminal, Cityterminalen. The company has started to expand into shopping centres, with a new store at Bridgend Designer Outlet, South Wales. There are also branches on airports, some of which include Tromsø Airport, Trondheim Værnes Airport, Oslo Airport Gardermoen, and Gran Canaria Airport.
Contents |
History
The first Upper Crust opened in 1986, in London Waterloo Station. The chain is now owned by SSP (Select Service Partner).
Products
Upper Crust specialises in baguettes, some of the main fillings include: Breakfast baguettes, Ham and Cheddar, Ham and Mozzarella, Cheddar and Bacon, Tuna Mayo, BLT, Chicken Salad, Cheese and Tomato and Egg and Tomato
A recent introduction to the product line are 'Pizza Baguettes' which currently come in 3 varieties: Cheese and Tomato, Ham and Pineapple and Chicken and Bacon. Sandwiches are also available.
Cakes and pastries are available throughout the day, and include various muffins, danishes, scones, brownies and flapjacks.
The chain offer a number of hot and cold drinks, including coffees (Americano, Latte, Cappuccino, Mocha, Espresso), teas (earl grey, lemon, green, peppermint, fruit infusion), hot chocolate, carbonated drinks (Coke, Diet Coke, Sprite, Fanta, Red Bull), still and sparkling waters, Innocent smothies, orange and apple juices and Feel Good juices. Some branches also make their own smoothies instore.
Marketing
The key part to Upper Crust's marketing is freshness and quality. Baguettes are displayed for a maximum of 3 hours, and each baguette wears a 'collar' with its time of creation stamped to it to ensure this is adhered to. Coffee is tested 3 times a day to ensure the correct grind and pour time is set.
External links
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Copyrights:
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 | Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved. Read more |
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| Thesaurus. Roget's II: The New Thesaurus, Third Edition by the Editors of the American Heritage® Dictionary Copyright © 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved. Read more |
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| Idioms. The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Company. All rights reserved. Read more |
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| WordNet. WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved. Read more |
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| Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Upper Crust". Read more |
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