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upscale

 
Dictionary: up·scale   (ŭp'skāl') pronunciation
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adj.
Of, intended for, or relating to high-income consumers: an upscale neighborhood; upscale fashions.

tr.v., -scaled, -scal·ing, -scales. (also ŭp-skāl')
  1. To raise to a higher level; upgrade.
  2. To redesign or market for higher-income consumers: "the upscaling of TV dinners (Bernice Kanner).

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Marketing Dictionary: upscale
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Home > Library > Business & Finance > Marketing Dictionary

Persons at the high end of a demographic characteristic range, such as people with high incomes, high levels of education, or professional status. For some advertisers and products, such as luxury cars or jewelry, upscale individuals are the best prospects. Many advertising-media vehicles specialize in reaching these individuals. compiled lists may be created for direct marketers from lists of high-priced-item buyers, theater sponsors, charity ball attendees, and so forth.

WordNet: upscale
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Note: click on a word meaning below to see its connections and related words.

The adjective has one meaning:

Meaning #1: relating to people with good incomes

 
 

 

Copyrights:

Dictionary. The American Heritage® Dictionary of the English Language, Fourth Edition Copyright © 2007, 2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.  Read more
Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
WordNet. WordNet 1.7.1 Copyright © 2001 by Princeton University. All rights reserved.  Read more