I believe you should call it User Centered Design. This design methodology focuses the software design on the end users. While many design processes focus on technology, they should be focus on the end-user. User Centered Design methodology implies R&D teams should consider the design from the users' perspective.

User-centered design (UCD) is an approach to design that focuses on understanding the needs and goals of the users and creating solutions that meet those needs. Three characteristics of user-centered design are:

Empathy: User-centered design requires designers to empathize with the users to understand their needs, goals, motivations, and challenges. Designers must put themselves in the shoes of the users and see the world from their perspective.

Iteration: User-centered design is an iterative process that involves prototyping, testing, and refining the design based on feedback from the users. Designers must be willing to iterate and make changes to the design based on user feedback.

Usability: User-centered design focuses on creating products that are easy to use and efficient. The design should be intuitive, with clear and concise instructions, and should minimize the cognitive load on the user. Designers must consider the user's physical, cognitive, and emotional abilities when creating the design.

Overall, user-centered design places the user at the center of the design process and prioritizes their needs and goals over other factors. By focusing on empathy, iteration, and usability, designers can create products that are more effective, efficient, and satisfying for the users.

Masaaki Kurosu has written:

'Human centered design' -- subject(s): Congresses, User-centered system design, Design, User interfaces (Computer systems), Human-computer interaction

User-centered design is important in interactive media because it prioritizes the needs and preferences of the end user. Interactive media involves user engagement and interaction, which makes it crucial to understand their behaviors, goals, and preferences. By focusing on user-centered design, interactive media can be tailored to meet the specific needs of the users, resulting in a more intuitive and satisfying experience. This approach helps ensure that interactive media is effective, enjoyable, and user-friendly.

Nick Disabato has written:

'Errata' -- subject(s): User-centered system design, Human-computer interaction