it is an organisation that is inbound

An inbound sales representative is usually a consultant who takes incoming sales calls/inquiries. These can either come from phone calls, web inquiries, mail inquiries where a customer has responded to an advertisement, and their aim is to sell to the needs of that inquiry. Many industries have utilize inbound sales reps/consultants.

directed or moving inward or toward a center; "the inbound train"; "inward flood of capital" inward bound: inbound ships Bound inward; incoming: inbound commuter traffic.

Yes, "inbound" means "incoming."

Outbound is your journey when you are going somewhere. Inbound is when you are coming home (or in).