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An issue that is uniformly liked or disliked among the electorate, as opposed to a position issue on which opinion is divided. An example would be corruption: most people oppose corruption, while, say, the issue of the legalization of abortions would not be a valence issue: opposition and support for abortions is split.

A position issue is an issue that different parties disagree on, as opposed to a valence issue, which is an issue that the electorate generally all takes one side on.

Valence refers to issues that have widespread agreement and support among the public. These are typically non-controversial topics on which most people share similar views. Political issues, on the other hand, are those that provoke disagreement and are subject to debate and partisan divisions. These are often more contentious and can vary in public opinion.

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