volte-face

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Look up volte-face in Wiktionary, the free dictionary.

Volte-face (vôlt-fäs', vôl'tə-) is a total change of position, as in policy or opinion; an about-face.

The expression comes through French, from Italian voltafaccia and Portuguese volte face, composed of volta (turn) and faccia (face).

In the context of politics a volte-face is, in modern english, often referred to as a U-turn or a flip-flop in the UK and the US respectively.

Volte-faces in politics

• The royal assent by Charles I in June of 1628 to the Petition of Right.
• The 1938 decision of British Prime Minister Neville Chamberlain to subsidize Balkan economies to resist German economic supremacy.
• The 1990's switch of the Bharatiya Janata Party of India from a support of swadeshi products to the embracing of free market ideas
• The switch from populist protectionist policies that fed national movements to free market capitalism wholly at odds with election promises of Solidarity in Poland and the African National Congress in South Africa ^[1]

Volte-faces in diplomacy

• The Diplomatic Revolution.
• The Soviet-German Pact.
• The successful manoeuver of Italy in September of 1943, when the Italian Army capitulated immediately after the Allied invasion of Sicily. Italy switched sides from one of the aggressor Axis Powers and was allowed to co-operate with the Allies with notable benefits (Britannica: "The Allies' invasion of Italy and the Italian volte-face, 1943").
• The Soviet switch from supporting Somalia to supporting Ethiopia during the Ogaden War.

Volte-faces in business

• A famous volte-face within business was when Coca-Cola announced New Coke, which was to replace their main product with one containing a different formula. After a public backlash, Coca-Cola reintroduced the original formulation.

Notes

1. ^ Klein, Naomi (2007) The Shock Doctrine: The Rise of Disaster Capitalism. New York: Picador. ISBN 978-0-312-42799-3.