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The standards are created by the World Wide Web Consortium, or W3C.
Blue collar workers is another description for a large group of working class people.
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The current CEO of W3C is Jeffrey Jaffe
Source:
http://news.techworld.com/networking/3214522/ex-novell-cto-becomes-w3c-chief/
The principal group that gives standards to the web is the W3C, or the World Wide Web Contorsium.