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Disney Interactive Media Group

 
Hoover's Profile: Disney Online
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Contact Information
Disney Online
5161 Lankershim Blvd., 4th Fl.
North Hollywood, CA 91601
CA Tel. 818-623-3200
Fax 818-623-3577

Type: Business Segment
On the web: http://www.wdig.com

Welcome to the online realm of the Magic Kingdom. Disney Online oversees several leading Web sites owned by The Walt Disney Company and its subsidiaries. The division operates Disney.com and fan site D23, both of which offer Disney-related entertainment content for children; it also offers Internet content and services for parents through Family.com. In addition, Disney Online runs ABC.com and ABCNEWS.com, as well as top sports site ESPN.com, and it distributes content to mobile device users. The company generates revenue primarily through ad sales, sponsorships, e-commerce, and subscriptions. Disney Online is part of the Disney Interactive Media Group, which also includes Disney Interactive Studios.

Officers:
EVP and Managing Director: Paul Yanover
SVP Media Sales and Marketing: Internet Content Providers

Competitors:
MSN
MySpace
Yahoo!

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Wikipedia: Disney Interactive Media Group
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The Disney Interactive Media Group (DIMG, pronounced DIMM-GEE), formerly known as the Walt Disney Internet Group and Disney Interactive Studios, oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries. [1] The division's Disney Online unit operates disney.com, which promotes the Disney theme parks and offers entertainment content intended for children. It also maintains an online presence for Disney's retail operations and it offers wireless phone and data services tailored to families. In addition, DIMG provides technical services for the ABC network, ABC.com and ABCNEWS.com, as well as top sports site ESPN.com, and DIMG distributes content to mobile-device users.

The Disney Interactive Media Group generates revenue mainly through advertising sales, sponsorships, subscriptions, and video game sales.

Contents

History

The company Starwave merged with Infoseek and was later sold to The Walt Disney Company in 1998. The new entity, Walt Disney Internet Group (WDIG) developed the Go.com portal. In 2004, Disney re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones.[2] On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney Interactive Media Group. [2]

Websites

Disney.com

The latest iteration of Disney.com was launched in February 2007 by DIMG. [3]

See also

Notes

References

  1. ^ "Disney Interactive Media Group Profile" (overview), Yahoo! Finance, 2006, webpage: YahooFinance-Disney-WDIG.
  2. ^ "Disney's games and internet divisions merging", "Joystiq", 2008, webpage: [1].
  3. ^ "Disney Online Fact Sheet", "Disney Online", 2007, webpage: Disney Online Fact Sheet


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