Art Encyclopedia:
Walter Dorwin Teague |
(b Decatur, IN, 18 Dec 1883; d Flemington, NJ, 5 Dec 1960). American industrial designer and writer. Between 1903 and 1907 he studied at evening classes at the Art Students League in New York, while working as a sign-painter. He then worked as an advertising illustrator, in particular for Calkins & Holden, a pioneering agency that specialized in the use of art for illustrations and in advising clients on the appearance of their products. Between 1911 and 1928 Teague worked as a freelance illustrator and commercial artist and became known for his use of classical typography and decorative borders, as in the layout and borders for Time magazine (1923). In 1926, while travelling in Europe, he discovered the work of Le Corbusier and in particular his book Vers une architecture (1923). On his return to New York that year he decided to pursue a career in designing or restyling products and packages for manufacturers. In New York at that time a group of individuals including Teague, Norman Bel Geddes, Raymond Loewy and Henry Dreyfuss (1904-72) began to establish industrial design as an independent occupation, promoted by the foundation of the American Union of Decorative Artists and Craftsmen in 1927. Later, in 1944, the Society of Industrial Designers was founded with Teague as its first President.
See the Abbreviations for further details.

