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watermark

 
Dictionary: wa·ter·mark   ('tər-märk', wŏt'ər-) pronunciation
n.
    1. A mark showing the greatest height to which water has risen.
    2. A line indicating the heights of high and low tide.
    1. A translucent design impressed on paper during manufacture and visible when the paper is held to the light.
    2. The metal pattern that produces this design.
tr.v., -marked, -mark·ing, -marks.
  1. To mark (paper) with a watermark.
  2. To impress (a pattern or design) as a watermark.

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Computer Desktop Encyclopedia: digital watermark
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A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified. If a licensee were to manufacture and distribute them in areas outside of its authorized territory, the watermark provides a trace.

The watermark developer has to find creative ways of altering the file without disturbing it for the user. It is extremely difficult to embed a watermark within an ASCII file, which is just raw text. But it is relatively easy to alter a few bits within audio, video and graphics formats without making a noticeable difference on playback or display.

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Marketing Dictionary: watermark
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Graphic design impression made in paper during the papermaking process, consisting of an area that is slightly thinner and more translucent than the rest of the paper. The watermark is produced by a wire design on a roller called the dandy roll that is pressed against newly formed paper before most of the water content of the paper is removed. Watermarks are best viewed when the paper is held against light. They are used in high-grade paper to show the paper manufacturer's trademark or the grade of paper, or to show the paper user's logo or trademark, making the paper appear more distinctive and rich.

Wikipedia: Watermark
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a 50 euro banknote held against light to show the watermark

A watermark is a recognizable image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness variations in the paper. There are two main types of watermark, the Dandy Roll process, and the more complex Cylinder Mould process. A watermark is very useful in the examination of paper because it can be used for dating, identifying sizes, mill trademarks and locations, and the quality of a paper.

Watermarks vary greatly in their visibility; while some are obvious on casual inspection, others require some study to pick out. Various aids have been developed, such as watermark fluid that wets the paper without damaging it. Encoding an identifying code into digitized music, video, picture, or other file is known as a digital watermark.

Contents

The Dandy Roll Process

A Dandy Roll watermark is made by impressing a water-coated metal stamp or dandy roll onto the paper during manufacturing. These watermarks were first introduced in Bologna, Italy in 1282; they have been used by papermakers to identify their product, and also on postage stamps, currency, and other government documents to discourage counterfeiting.

The dandy roll is a light roller covered by material similar to window screen that is embossed with a pattern. Faint lines are made by laid wires that run parallel to the axis of the dandy roll, and the bold lines are made by chain wires that run around the circumference to secure the laid wires to the roll from the outside. Because the chain wires are located on the outside of the laid wires, they have a greater influence on the impression in the pulp, hence their bolder appearance than the laid wire lines.

This embossing is transferred to the pulp fibres, compressing and reducing their thickness in that area. Because the patterned portion of the page is thinner, it transmits more light through and therefore has a lighter appearance than the surrounding paper. If these lines are distinct and parallel, and/or there is a watermark, then the paper is termed laid paper. If the lines appear as a mesh or are indiscernible, and/or there is no watermark, then it is called wove paper. This method is called line drawing watermarks.

The Cylinder Mould Process

Another type of watermark is called the cylinder mould watermark. A shaded watermark, first used in 1848, incorporates tonal depth and creates a greyscale image. Instead of using a wire covering for the dandy roll, the shaded watermark is created by areas of relief on the roll's own surface. The resulting watermark is generally much clearer and more detailed than those made by the Dandy Roll process, and as such Cylinder Mould Watermark Paper is the preferred type of watermarked paper for banknotes, passports, motor vehicle titles, and other documents where it is an important anti-counterfeiting measure.

Watermarks on postage stamps

Elephant head watermark used on early stamps of India.

In philately, the watermark is a key feature of the stamp, and often constitutes the difference between a common and a rare stamp. The "classic" stamp watermark is a small crown or other national symbol, appearing either once on each stamp or a continuous pattern. Watermarks were nearly universal on stamps in the 19th and early 20th centuries, but generally fell out of use and are not commonly used on modern issues.

Some types of embossing, such as that used to make the "cross on oval" design on early stamps of Switzerland, resemble a watermark in that the paper is thinner, but can be distinguished by having sharper edges than is usual for a normal watermark.

See also

External links

Watermarks in databases and other Watermark projects:

Bibliography on watermarks and papers in Greek manuscripts:


Translations: Watermark
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Dansk (Danish)
n. - vandmærke, vandstandsmærke
v. tr. - sætte et vandmærke

Nederlands (Dutch)
watermerk, waterlijn, van een watermerk voorzien

Français (French)
n. - laisse (de la mer), ligne des hautes eaux (de rivière), (Naut) ligne de flottaison, (Imprim) filigrane
v. tr. - (Imprim) filigraner

Deutsch (German)
n. - Wasserzeichen, Wassermarke
v. - mit Wasserzeichen versehen

Ελληνική (Greek)
n. - (τυπογρ.) υδατόσημο (κν. φιλιγκράν)
v. - τυπώνω υδατόσημο σε

Italiano (Italian)
filigrana, linea di galleggiamento

Português (Portuguese)
n. - marca d'água (f)
v. - colocar marca d'água

Русский (Russian)
отметка уровня воды, марка углубления, водяной знак, делать водяные знаки

Español (Spanish)
n. - filigrana, marca del nivel de agua
v. tr. - marcar con agua, imprimir con filigrana

Svenska (Swedish)
n. - vattenmärke, vattenstämpel
v. - märka med vattenstämpel

中文(简体)(Chinese (Simplified))
水位标, 透明花纹, 印水印于

中文(繁體)(Chinese (Traditional))
n. - 水位標, 透明花紋
v. tr. - 印浮水印於

한국어 (Korean)
n. - 수위표, (종이의) 내비치는 무늬
v. tr. - ~에 내비치는 무늬를 넣다

日本語 (Japanese)
n. - 水位標, 透かし模様

العربيه (Arabic)
‏(الاسم) علامه الماء أي علامه تقيس ارتفاع الماء, علامه في نسيج الورق يمكن استعمالها لدى فحص الأوراق النقديه (فعل) يؤشر بعلامه خاصه‏

עברית (Hebrew)
n. - ‮סימן-מים (בנייר, לזיהוי היצרן), סימן מפלס המים‬
v. tr. - ‮סימן סימן-מים (בנייר), סימן מפלס המים‬


 
 

 

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Wikipedia. This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article "Watermark" Read more
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