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Do you mean Audi? If so, Audi makes Audi cars.
Audi! is the command Listen! in English.
Not sure what the meaning may be but that translates to "You are Audi".
what does INSP mean? this came out in my 1998 Audi A4 1.8T.
The Audi emblem of four overlapping rings represents the merging of four companies, Audi, DKW, Horch and Wanderer.