The purpose of yield management is to maximize profits by
anticipating the behavior of consumers. Additional information
about yield management can be found on Wikipedia.
The purpose of yield management is to maximize profits by
anticipating the behavior of consumers. Additional information
about yield management can be found on Wikipedia.
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I'm not sure what you mean by Yield Management Pricing, but AA
has not eliminated Yield Management. It is still an important
department and function within the company.
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An advantage of yield management is the ability to set up a
competitive pricing strategy to lure more customers in and away
from competitors. However, a disadvantage is that if the yield
management is forecast wrong or too low, revenue may be lost.